Jersey Ads

[CookiesAndMilk]

Surprised people think this. The Pens' ad decal on their helmet is so big it could be seen from outer space.

You can barely notice the jersey ad for Vegas come on now.

Sure there are exceptions.

 

[TMLeafer]

Hate that they are on some NHL jerseys now. And if they are going to be there, at least integrate them better. E. G. The patch on the Wild jersey is a different shade and out of place. Maybe if they were monochrome. I recall some NBA ones being poorly executed as well.

 

[Lazlo Hollyfeld]

The jersey patches have been a very interesting topic within the advertising world. I recently switched ad firms but back in June at my previous firm we had extremely heated debates over the return a jersey patch will actually give us. 95% of people (not sports fans for the most part) felt like the patch would just go unnoticed like the brands golfers wear on their caps.

We ended up not getting one, but another client at the firm did. Curious to see what the ROAS is at the end of the season.

It definitely will be interesting to see.

Though I was speaking more to the general claim here that people say they don't notice the ads in games (on helmets, jerseys, the ice, the boards, the scoreboard, the glass, the power play sponsor...) and aren't influenced by them. As if companies haven't done any research on how they're spending their advertising dollars and what is effective so instead just flush millions of dollars down the toilet on something they have no idea even works.

Hate that they are on some NHL jerseys now. And if they are going to be there, at least integrate them better. E. G. The patch on the Wild jersey is a different shade and out of place. Maybe if they were monochrome. I recall some NBA ones being poorly executed as well.

I'm guessing the companies paying for those ads want them to stand out. They probably don't want one that blends seamlessly into the jersey because you're less likely to notice it.

 

[haseoke39]

Like, can we set fire to those companies?

 

[John Price]

Highest level of pro baseball in Japan.

How many of these are Cities and how many are brands/companies?

View attachment 582684

Imagine the Rogers Oilers vs. the Tiktok Maple Leafs.

In Korea every Korean baseball team is owned by an organization. NPB is not a good example because Hiroshima Carp is not a corporation nor is Seibu (But Lotte, Noppon Ham, and Rakuten are)

 

[Gunnersaurus Rex]

Highest level of pro baseball in Japan.

How many of these are Cities and how many are brands/companies?

View attachment 582684

Imagine the Rogers Oilers vs. the Tiktok Maple Leafs.

Looking more forward to the Maple Leaf Foods Maple Leafs vs the Molson Canadian Canadiens.

 

[BMacLeafs]

I think the owners getting extra money for the jersey ads will help make the game more accessible, so I'm for it. Also, I see ads for Adidas, the NHL, and the team on every jersey and ads for equipment makers on all the gear, so I'm not sure why ppl are complaining.

 

[Suntouchable13]

I think the owners getting extra money for the jersey ads will help make the game more accessible, so I'm for it. Also, I see ads for Adidas, the NHL, and the team on every jersey and ads for equipment makers on all the gear, so I'm not sure why ppl are complaining.

Yea right. The owners couldn't care less about making the game more accessible. Please. They are already rich, they could have already made it more accessible if they really cared.

 

[BigDaddyLurch]

...waiting for a Dude's Surfboard Repair ad on a San Jose Sharks jersey...all the ads on all the jerseys need to be ironic...

 

[StrangeVision]

According to Sports Business Journal, Keith Wachtel, senior executive vice president and chief business officer for the NHL, said the league is pleased with the early results and that the 32 teams are on pace to generate “significantly more” than $100 million based on average fees thus far. “The revenue generation for the clubs that have secured sponsors has outperformed our expectations,” he said.

**

I'll be in favor of ads on jerseys when someone can show me how doing so lowered my ticket price.

Just finding new ways to mooch off of the working class.

 

[the4thlinegrinder]

I think the owners getting extra money for the jersey ads will help make the game more accessible, so I'm for it.

What does this even mean?

 

[haseoke39]

I think the owners getting extra money for the jersey ads will help make the game more accessible, so I'm for it. Also, I see ads for Adidas, the NHL, and the team on every jersey and ads for equipment makers on all the gear, so I'm not sure why ppl are complaining.

If you literally produced the jersey, your mark is for craftsmanship. It's incidental and attests to the athletic quality.

The team logo is not an ad. It's literally the programming. You watch to see that symbol triumph, no matter who is in the jersey.

The programming itself is now going to be an ad, which greatly reduces my attachment to the programming. It's like when facebook became mostly ads with an occasional post from your friend. No longer any programming left there. Just ads for ads sake.

If the giant conference room where the NHLPA meets blew up and they had to replace every player in the league tomorrow, fans would come back. They don't care, ultimately, who these humans are. To the naked eye, most of them couldn't tell an ECHL game from an NHL game. They care about the symbol that represents them on the ice. They attach to that. When that gets bought by Caesar's Sportsbook or Pornhub or whoever, something serious has been compromised.

 

[cptjeff]

Haha, what?! Name a team that goes by the sponsor name? Never heard such an asinine claim.

New York Red Bulls? They're literally named for the sponsor.

 

[CF84]

I think the owners getting extra money for the jersey ads will help make the game more accessible, so I'm for it. Also, I see ads for Adidas, the NHL, and the team on every jersey and ads for equipment makers on all the gear, so I'm not sure why ppl are complaining.

Spoken like a shill. If I purchase a car, it has the manufacturer's logo on it. It does not also have a McDonalds logo on it. Musical instruments have name brands, but I'm not buying a TD Pearl drum set or a Ford Fender strat.

Arguing that ads will make the game more accessible is hilarious and absurd. That's like arguing that the paint job on a car will add horsepower.

 

[snipes]

The Oilers didn’t do an ad on their helmets last year and aren’t doing any ads on their sweater or helmets this year.

So glad about that.

 

[CHRDANHUTCH]

New York Red Bulls? They're literally named for the sponsor.

it's actually Red Bull NY/NJ

 

[norrisnick]

Spoken like a shill. If I purchase a car, it has the manufacturer's logo on it. It does not also have a McDonalds logo on it. Musical instruments have name brands, but I'm not buying a TD Pearl drum set or a Ford Fender strat.

Arguing that ads will make the game more accessible is hilarious and absurd. That's like arguing that the paint job on a car will add horsepower.

Go faster stripes are real!

 

[timorous me]

According to Sports Business Journal, Keith Wachtel, senior executive vice president and chief business officer for the NHL, said the league is pleased with the early results and that the 32 teams are on pace to generate “significantly more” than $100 million based on average fees thus far. “The revenue generation for the clubs that have secured sponsors has outperformed our expectations,” he said.

**

I'll be in favor of ads on jerseys when someone can show me how doing so lowered my ticket price.

When you think about this, it's not actually very impressive. I recall hearing this about NBA jersey ads, though they're certainly getting more money from theirs.

Let's say "significantly more" means $150 million across the entire NHL, not $100. We're talking then around $5 million per team on average. Some larger profile teams, like Toronto with their TikTok ad, will surely be on the higher end--let's say $10-15 million. I can't imagine a team like the Coyotes having much appeal at all. A million from Gila River, maybe?

When you then think about where this revenue is going (not to bring down prices of tickets or hot dogs, not to help raise the salary cap in any meaningful way, I assume), which is straight into the pockets of billionaires or multi-billion dollar corporations, it's all pretty sad. That kind of money is honestly a drop in the bucket for these owners, yet their relentless greed has driven them to sell out for it anyway.

And now you have a team like the Caps--and remember, teams are, in a sense, representatives of their cities, civic institutions in a way--blatantly shilling for a gambling company, helping to normalize an industry that has helped ruin the lives of many people over the years. The city name will be splashed right beneath that of this gambling company, smaller, in fact, which feels like an implicit civic connection now to gambling. It's all just gross to me on so many levels, and I have no idea how or why anyone would feel a need to defend it.

On top of that, most of what I've seen of these ads so far is really f***ing ugly. It's almost like the point of the ads is to clash in color with the jersey because then they'll stand out more and be more noticeable. And the teams involved are just like, "Sure, whatever!"

 

[norrisnick]

Are ads on jerseys really the awakening point for what it truly means to live in a capitalist society when you aren't sitting at the top of it?

 

[JoeCool16]

I think the owners getting extra money for the jersey ads will help make the game more accessible, so I'm for it. Also, I see ads for Adidas, the NHL, and the team on every jersey and ads for equipment makers on all the gear, so I'm not sure why ppl are complaining.

In what world is the owners getting more money going to make the game more accessible? Can you play that out for me, without the ??? before "profit"?

 

[stator]

Evander Kane would make a marketing asset in a Caps jersey for that sports book company. Only thing better would be a poker league ad.

 

[ZJuice]

Are ads on jerseys really the awakening point for what it truly means to live in a capitalist society when you aren't sitting at the top of it?

Did you watch UFC fights when they had CONDOM DEPOT plastered across the fighters asses? That was peak capitalism

 

[Machinehead]

The thing with the ads on jerseys in soccer is that you get no commercials during play, the game starts on time, there's a 15 minute half, and the whole thing is over in two hours.

We're going to get ads on jerseys but still have the game stopping every few minutes for more ads, 7:00 games starting at 7:18, and 40 minute intermissions.

 

[Buck Naked]

New York Red Bulls? They're literally named for the sponsor.

That's not at all what he was talking about though.

 

[NewtJorden]

It sucks, but it was to happen at some point. Its been a while now since money became more important than the actual sport. I'm surprised the NHL waited this long.