Jersey Ads

[tp71]

The outrage seems oddly disproportionate. In the grand scheme of things...

Who gives a Sh**!

Because theyre f***ing allowed to. Why do you care about anything? f***ing ridiculous...

 

[Toene]

The outrage seems oddly disproportionate. In the grand scheme of things...

Who gives a Sh**!

Why care about things? We're just little bits of carbon living on a tiny ball going extremely fast in an infinite universe. Let's just all stop breathing and get it over with. Nothing ever matters.

 

[Crabapple]

Those MTL ones are so gross. So grateful that Katz said no to jersey ads this year for us. Most of the time it sucks having a fan as an owner, but this is one time I'm thankful.

 

[haseoke39]

Those MTL ones are so gross. So grateful that Katz said no to jersey ads this year for us. Most of the time it sucks having a fan as an owner, but this is one time I'm thankful.

One team that understands their brand is the only thing they really offer.

 

[TheGreenTBer]

Symbols matter. Symbols are the only things we're really fans of. Symbols unite people.

If the United States replaced just one of the stars on their flag with the McDonalds logo -- hey, it would be pretty unnoticeable, right? -- I'd feel a lot less likely to support that country in a war.

And maybe it wouldn't change that much functionally about what the United States is or does, but you give people symbols so they have something to project their ideals onto. f***ing let them. I know that NHL players are more asshole-y than the average person, they're interchangeable and go where they're paid the most, almost none of them have any personal connection to where they play, and I dislike my team's owner personally, and the arena is nice but you know they'll tear it down in a second if they discover an alternate design that helps them sell more snacks.

But you overlook all that because you choose to project onto the symbol of a thing. That symbol is the jersey. That jersey represents something.

You take that symbol away, what the f*** are you selling? Because I'm surrounded by ads already. I'm surrounded by media that is basically ads for other media, and ads that are literally measuring the milliseconds they can distract me for profit, and ads within ads within ads within ads, and at some point at the bottom of all that, I'm supposed to want a thing. And here, that thing just that the jersey should triumph.

And if that jersey is going to become just another ad, then we're in a full f***ing circle of ads, and I'm supposed to eat ads so I can shit ads so I can compost the ads and then eat the ads I shit again later. And what the f*** are you actually selling at that point?

Fantastic post.

 

[Panteras]

Hate Soccer uniforms since they make the team crest lesser than the sponsor. Additionally some teams just go by the sponsor name instead of their City or team name.

Other than the Red Bull teams around the world, what other soccer team goes by their sponsor name? I can’t think of any.

 

[haseoke39]

This feels like a bunch of old rich f***-for-brains misunderstood what the f*** their product was.

The NHL is a brand. That's it. That's all it is. The players are interchangeable, the arenas get torn down whenever it's convenient, the world is full of hockey games that are just as fun to watch.

But people pay $600M to join this league -- what do they get for that? They get a piece of the brand. That's it. That doesn't pay their players or build their arena or manufacture their jerseys or get them an ad in the local newspaper. They buy a symbol. A $600M symbol. For just one of them.

And the core of that symbol is, has always been, the jersey we cheer for.

It's now been sold.

EDIT: (That is, for a cool $150M annually, f***-for-brains undermines the core product of a business that's worth about $30,000M together)

I wonder if this is a slow-burn situation where that sense of being bought slowly sinks in for people, but ultimately damages the league long-term to a degree the owners will never understand or appreciate. Because Europe has the money to pay their hockey players every bit as much as Americans do, and they don't inspire the same devotion that NA pro sports do. Is there an appetite to pay hundreds per ticket and remodel your mancave and get a tattoo of the logo and retell old stories of the games you watched like it was Normandy beach, when you're cheering for a corporate ad? Is the tingle of capitalist compromise now so fully textual that you can't avoid thinking about it every moment you watch? There's plenty of other leagues around the world that you can cheer for if you want to cheer for Excellence in Banking and Financial Management, but they don't get the people to line up like the NHL has.

 

[kanucks25]

HFBoards, cries about stagnant salary cap.

HFBoards, cries about steps taken to increase revenue stream.

Do fans actually cry about the salary cap not increasing?

That's something the GM's have to navigate. Every team has the same cap limit and every team will have the same increase when the cap does go up.

Like are people saying "NHL sucks because the salary cap won't go up and help my GM that bungled the books"? I don't see it...

 

[haseoke39]

It's barely visible. People just like to complain..

When you put an ad on a jersey, it's not 90% jersey, 10% ad. It's 100% ad luring you in with something else.

If you change just one of the stars on the US flag for a McDonald's logo, it ceases to mean anything it might have before. Doesn't matter if it's kind of small.

 

[Burke the Legend]

Disgusting. Shame on NHL and Geoff Molson.

 

[Not The One]

This feels like a bunch of old rich f***-for-brains misunderstood what the f*** their product was.

The NHL is a brand. That's it. That's all it is. The players are interchangeable, the arenas get torn down whenever it's convenient, the world is full of hockey games that are just as fun to watch.

But people pay $600M to join this league -- what do they get for that? They get a piece of the brand. That's it. That doesn't pay their players or build their arena or manufacture their jerseys or get them an ad in the local newspaper. They buy a symbol. A $600M symbol. For just one of them.

And the core of that symbol is, has always been, the jersey we cheer for.

It's now been sold.

I wonder if this is a slow-burn situation where that sense of being bought slowly sinks in for people, but ultimately damages the league long-term to a degree the owners will never understand or appreciate. Because Europe has the money to pay their hockey players every bit as much as Americans do, and they don't inspire the same devotion that NA pro sports do. Is there an appetite to pay hundreds per ticket and remodel your mancave and get a tattoo of the logo and retell old stories of the games you watched like it was Normandy beach, when you're cheering for a corporate ad? Is the tingle of capitalist compromise now so fully textual that you can't avoid thinking about it every moment you watch? There's plenty of other leagues around the world that you can cheer for if you want to cheer for Excellence in Banking and Financial Management, but they don't get the people to line up like the NHL has.

I remember a time when the Montreal Canadiens used to be more than a brand.

Apparently they are now just a generic vehicle for advertisements. Why even care for the team at all?

I bet in 20 year they'll rebrand from "Montréal Canadiens" to simply "The Canadians" to "streamline their branding" and "increase their marketability to their global audience".

 

[Foots]

Other than the Red Bull teams around the world, what other soccer team goes by their sponsor name? I can’t think of any.

PSV and Bayer Leverkusen.

 

[VaporTrail]

The league has no class anymore....It's all about the money.

 

[norrisnick]

PSV and Bayer Leverkusen.

These are teams that literally spawned out of employee sporting clubs from those companies. They aren't rebranding every time a sponsorship deal ends. They are named after those companies because that's who all the members worked for when those clubs were created.

Like if my company created a sporting club it would make sense to be named after my company. Though it's a bit of a weird example because my company name is literally the name of the county where it was founded...

 

[haseoke39]

You've got a symbol that's synonymous internationally with civic f***ing identity for hundreds of millions of people, and you let it get bought for a couple million a pop. You. Morons.

You know who can recognize the flag of their hometown? f***ing 5% of people from that same hometown. You know who can recognize the team sweater? Most of the continent and 110% of locals. You've got ex-pats living on the other coast wearing that sweater because its synonymous with pride in their community. You've got people who never played hockey or watched a game will wear a piece of that merch because, by a century of loyal symbol-keeping, it became more powerful for people in identifying themselves that any other piece of subnational iconography.

You sell that. You literally open that shit up for people to buy for a pittance. That ad, in the long run, devalues your franchise and the entire league. You. Little. f***. For. Brains.

 

[StrangeVision]

Sickening.

That just doesn't look right.

 

[CF84]

The outrage seems oddly disproportionate. In the grand scheme of things...

Who gives a Sh**!

In the grand scheme of things...

You sound like a shill!

 

[Satans Hockey]

Must be nice to have owners like the Oilers who aren't doing this shit, wouldn't know.

As a Devils season ticket holder they send out surveys a lot about there corporate sponsorships and I always fill it out that the more they push these ads on the uniforms that I won't ever purchase anything from that company.

Same thing for me for horrible commercials. Will never, ever purchase progressive because they unleashed flo into the world.

 

[norrisnick]

In the grand scheme of things...

You sound like a shill!

I wish I got paid to not care about the ads on the jerseys.

They're dumb, but it's the world we live in. The energy, emotion, outrage, etc... that is focused on the ads is better served in addressing the continued slide into end-stage capitalism.

 

[Satans Hockey]

it's actually Red Bull NY/NJ

I'm a season ticket holder, been a fan since the NY/NJ Metrostars days but that's not the name, it's the New York Red Bulls, it's what the vast majority of fans call the team, what their website and socials say and NJ isn't anywhere in the name.

 

[CHRDANHUTCH]

I'm a season ticket holder, been a fan since the NY/NJ Metrostars days but that's not the name, it's the New York Red Bulls, it's what the vast majority of fans call the team, what their website and socials say and NJ isn't anywhere in the name.

it's Red Bull NY/NJ.... just as the F1 Team is North Americans PUT THE City/state name first... Europeans do not

 

[Satans Hockey]

it's Red Bull NY/NJ.... just as the F1 Team is North Americans PUT THE City/state name first... Europeans do not

There has never been NJ in the name since Red Bull bought the team, it's not on the logo, it's not in the name, it doesn't exist.

New York Red Bulls

The latest news, scores, highlights and stats from the New York Red Bulls.

www.newyorkredbulls.com

 

[CHRDANHUTCH]

There has never been NJ in the name since Red Bull bought the team, it's not on the logo, it's not in the name, it doesn't exist.

New York Red Bulls

The latest news, scores, highlights and stats from the New York Red Bulls.

www.newyorkredbulls.com

dude:

2006-09 the team is known as Red Bull New York globally, but does it play in metro NY, NO, since when is Red Bull Stadium in Harrison NEW JERSEY; only MLS and the fanbase do that

SEARCH Red Bull

 

[haseoke39]

I wish I got paid to not care about the ads on the jerseys.

They're dumb, but it's the world we live in. The energy, emotion, outrage, etc... that is focused on the ads is better served in addressing the continued slide into end-stage capitalism.

... he says, spending end-stage capitalism thinking about the NHL in any capacity.

 

[Satans Hockey]

dude:

2006-09 the team is known as Red Bull New York globally, but does it play in metro NY, NO, since when is Red Bull Stadium in Harrison NEW JERSEY;

SEARCH Red Bull

I'm a season ticket holder. I was at their game on Saturday night. You said the team is called Red Bull NY/NJ, they are not called that. The owners and front office don't refer to NJ in the name, ever, despite playing in NJ. Just like the NFL teams the New York Giants and Jets who both play in NJ.

Only the logo says Red Bull New York and they use the #RBNY but nobody calls them that, their website and socials all call the team New York Red Bulls, when the players come out on the field the PA announcer says "welcome your New York Red Bulls" The back of the jerseys say New York Red Bulls.

I know what I'm talking about, I'm telling you from experience what the team and fans call the team. You can believe me or just keep reading Wikipedia lol