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Jersey Ads

CookiesAndMilk said:
Y'all going ballistic over ads you don't even see when you watch a game. I know it's not just that but that iNtEgRiTy stuff just doesn't work in today's world. Nothing's sacred anymore and we better get used to it.

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You think companies spend millions of dollars on ads no one can see?

So your stance is basically give up on anything having integrity and accept what's handed to you?

As for the First World Problems retort, we're on a hockey forum. Everything here is first world problems. If that bothers you don't come here.
 
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While I understand that sports leagues have always been money-making endeavors first and foremost, the increasing inundation of advertising over the past decade or so has made the viewing experience considerably more stressful. There is almost nowhere you can look on a TV broadcast and NOT see an ad for something. Sure, you can "ignore it" in the moment, but that is precisely what companies want you to do. As time goes on, more and more of the visual and auditory space on broadcasts is ceded to advertisers. It's a "frog in a pot of boiling water" scenario.

The cumulative effect is a constant barrage of ads in your periphery that you notice just enough to have some infinitesimal impact on what you decide to spend your money on. As much as all of us (myself included) like to think we're "too smart" to be cowed by ads, the fact of the matter is that writ large, this strategy works to sell products and no one is immune. The choice by some teams to feature jersey ads for gambling is especially egregrious - doubly so when you consider how many kids are watching.

Ultimately, the problem is bigger than the NHL. It's just frustrating that there are fewer and fewer escapes available for people looking to avoid advertisements and the pressures of consumer culture. Sometimes - just for a moment - it makes me want to go live off the grid in a cabin in the woods.
 
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cbcwpg said:
According to Sports Business Journal, Keith Wachtel, senior executive vice president and chief business officer for the NHL, said the league is pleased with the early results and that the 32 teams are on pace to generate “significantly more” than $100 million based on average fees thus far. “The revenue generation for the clubs that have secured sponsors has outperformed our expectations,” he said.

**

I'll be in favor of ads on jerseys when someone can show me how doing so lowered my ticket price.
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That's not how that works. The only thing that lowers ticket prices is not buying tickets.
 
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thewookie1 said:
Hate Soccer uniforms since they make the team crest lesser than the sponsor. Additionally some teams just go by the sponsor name instead of their City or team name.
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Haha, what?! Name a team that goes by the sponsor name? Never heard such an asinine claim. :laugh:
 
Lazlo Hollyfeld said:
You think companies spend millions of dollars on ads no one can see?

So your stance is basically give up on anything having integrity and accept what's handed to you?

As for the First World Problems retort, we're on a hockey forum. Everything here is first world problems. If that bothers you don't come here.
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exactly...... imagine this f***ing attitude with everything!
nothing would ever get fixed or changed.

Oh, a hole in the road/wall, who cares, just ignore it
this door is not straight, oh well who cares, no one gets hurt by that, first world problems etc etc.
 
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Still think it sucks but I can live with it if it remains like this, a small logo on the corner of the chest. If more are allowed with various colors etc then I was be very disappointed and would never buy another jersey as I am not going to pay for a jersey that has adds on it, if anything they should pay me then!!
 
beowulf said:
Still think it sucks but I can live with it if it remains like this, a small logo on the corner of the chest. If more are allowed with various colors etc then I was be very disappointed and would never buy another jersey as I am not going to pay for a jersey that has adds on it, if anything they should pay me then!!
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The retail jerseys don't have the ads
 
Waiting for the inevitable "you must first bet 100$ on Bet99 before unlocking this broadcast of the 2023 Honda Cup".
 
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John Price said:
The retail jerseys don't have the ads
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Not now but who knows in times. most European hockey jerseys and soccer jersey replicas come full of the same ads and I would not be surprised to see that in the NHL at some point. Even major league soccer here in North America sells jersey's with ads on them already.

Heck the ad logo is bigger than the team logo

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beowulf said:
Not now but who knows in times. most European hockey jerseys and soccer jersey replicas come full of the same ads and I would not be surprised to see that in the NHL at some point. Even major league soccer here in North America sells jersey's with ads on them already.

Heck the ad logo is bigger than the team logo

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That's soccer

If the nhl put the sponsor so prominent I would be concerned but we ain't reached that level.
 
Seinfeld remarked that you root for the laundry. And it's true. You don't own the team or the players. The arena means nothing. You own a symbol that represents your city. That's all you get, really. A symbol.

So it does seem extra disincentivizing to turn that one thing into an ad. Like, why bother having teams in specific cities at all? Why not let the Capital One Rangers play wherever the highest bidder wants to host games? Same players. Same sort of general interest you would have for watching tennis or neutral team games. Let them be owned by MasterCard. It's "Year of the Depend Adult Undergarment" for your team, if you follow.

I don't think I'll stop paying attention to the NHL, but I do think a principled stand to not spend any money on a league that sells my allegiance like that is due. Pro sports traffics in a kind of inexplicable loyalty that fans feel for "their" team, and they just sold that "yourness" out to Meta.
 
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Lazlo Hollyfeld said:
You think companies spend millions of dollars on ads no one can see?

So your stance is basically give up on anything having integrity and accept what's handed to you?

As for the First World Problems retort, we're on a hockey forum. Everything here is first world problems. If that bothers you don't come here.
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You tell me. If you can see the tiny ad on the jersey while you watch a game, god bless your eyesight. Most of the time the camera is zoomed out and you won't notice it anyway. Then again, I grew up in Europe and jersey ads have been a thing since forever.

My stance includes accepting things that cannot be changed instead of arguing about it in a hockey forum where the people who are responsible for it won't never ever see it.

Want your voice to be heard? Go protest in person instead. There's a better chance you will be seen but even then, they don't give a f*** about you and your opinion on integrity.

I read some posters will stop buying jerseys and stuff. Yeah I can see the millionaires be really intimitated by that move lol.
 
Sorry if this info is available somewhere but do we know which teams will have ads and which teams won't for now? I'll support teams that decide to put no ads.
 
Lazlo Hollyfeld said:
You think companies spend millions of dollars on ads no one can see?

So your stance is basically give up on anything having integrity and accept what's handed to you?

As for the First World Problems retort, we're on a hockey forum. Everything here is first world problems. If that bothers you don't come here.
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The jersey patches have been a very interesting topic within the advertising world. I recently switched ad firms but back in June at my previous firm we had extremely heated debates over the return a jersey patch will actually give us. 95% of people (not sports fans for the most part) felt like the patch would just go unnoticed like the brands golfers wear on their caps.

We ended up not getting one, but another client at the firm did. Curious to see what the ROAS is at the end of the season.
 
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