top 3 generator, if not 1st. 10 million a year. big bucks. i'm nor even sure it's for away jerseys either.
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Jersey Ads
- Thread starter NYI365
- Start date
agreed. but for the amount of cash RBC is giving the habs, they were given a choice and of course, choice front right
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Bettman in 2014:
"I'm in no rush to put advertising on our sweaters," Bettman told reporters. "I like the history and tradition and the way they look. I've repeatedly said we wouldn't be the first and you'd probably have to bring me kicking and screaming."
www.thescore.com
Bettman in 2017:
"The fact of the matter is we take great pride in our sweaters. We think they're the best in all of sports, and (adding jersey ads) is not something we're running off to do. We think what we have is special. We talk about history and tradition and how special hockey jerseys are," he said.
"You'll say, 'Well, you did it in the World Cup.' The fact of the matter is the World Cup jerseys aren't like NHL team jerseys."
www.vice.com
Bettman regarding revenue in 2022:
NHL commissioner Gary Bettman says the league will generate record revenues of more than $5.2 billion this season. And that total may be conservative.
www.espn.com
"Kicking and screaming." Sure thing Gary.
"I'm in no rush to put advertising on our sweaters," Bettman told reporters. "I like the history and tradition and the way they look. I've repeatedly said we wouldn't be the first and you'd probably have to bring me kicking and screaming."
Bettman clarifies stance on jersey ads: 'I'm in no rush to put advertising on our sweaters'
NHL commissioner Gary Bettman says the league is considering using jersey ads during the 2016 World Cup, but that doesn't mean he wants to see ads on NHL jerseys.Bettman addressed the topic - and others - during a press conference in Vancouver on Friday."I'm in no rush to put advertising on our...
www.thescore.com
Bettman in 2017:
"The fact of the matter is we take great pride in our sweaters. We think they're the best in all of sports, and (adding jersey ads) is not something we're running off to do. We think what we have is special. We talk about history and tradition and how special hockey jerseys are," he said.
"You'll say, 'Well, you did it in the World Cup.' The fact of the matter is the World Cup jerseys aren't like NHL team jerseys."
Bettman and NHL Holding Off on Jersey Ads For Now
NBA teams are on board. But commissioner Gary Bettman said it's not an active discussion among NHL clubs.
www.vice.com
Bettman regarding revenue in 2022:
NHL commissioner Gary Bettman says the league will generate record revenues of more than $5.2 billion this season. And that total may be conservative.
Bettman: 'Strong' NHL topped $5.2B in revenues
Just before Game 1 of the Stanley Cup Final began in Denver on Wednesday night, NHL commissioner Gary Bettman addressed reporters and said the league will generate record revenues of more than $5.2 billion this season.
"Kicking and screaming." Sure thing Gary.
New Jersey
(pacmanghost x) CHIEF KEEFE
Yeah, I mean I understand all these arguments. I agree the nature of association football not permitting commercial breaks outside of halftime is the big one.
Grinning and cheering more likely.Bettman in 2014:
"I'm in no rush to put advertising on our sweaters," Bettman told reporters. "I like the history and tradition and the way they look. I've repeatedly said we wouldn't be the first and you'd probably have to bring me kicking and screaming."
Bettman clarifies stance on jersey ads: 'I'm in no rush to put advertising on our sweaters'
NHL commissioner Gary Bettman says the league is considering using jersey ads during the 2016 World Cup, but that doesn't mean he wants to see ads on NHL jerseys.Bettman addressed the topic - and others - during a press conference in Vancouver on Friday."I'm in no rush to put advertising on our...
Bettman in 2017:
"The fact of the matter is we take great pride in our sweaters. We think they're the best in all of sports, and (adding jersey ads) is not something we're running off to do. We think what we have is special. We talk about history and tradition and how special hockey jerseys are," he said.
"You'll say, 'Well, you did it in the World Cup.' The fact of the matter is the World Cup jerseys aren't like NHL team jerseys."
Bettman and NHL Holding Off on Jersey Ads For Now
NBA teams are on board. But commissioner Gary Bettman said it's not an active discussion among NHL clubs.
Bettman regarding revenue in 2022:
NHL commissioner Gary Bettman says the league will generate record revenues of more than $5.2 billion this season. And that total may be conservative.
Bettman: 'Strong' NHL topped $5.2B in revenues
Just before Game 1 of the Stanley Cup Final began in Denver on Wednesday night, NHL commissioner Gary Bettman addressed reporters and said the league will generate record revenues of more than $5.2 billion this season.
"Kicking and screaming." Sure thing Gary.
Senor Catface
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North Cole
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Not a very good argument tbh. Just because something i don't or won't have, doesn't mean I should want to take it away from others.
Well he wasn't wrong...they weren't the first.Bettman in 2014:
"I'm in no rush to put advertising on our sweaters," Bettman told reporters. "I like the history and tradition and the way they look. I've repeatedly said we wouldn't be the first and you'd probably have to bring me kicking and screaming."
Bettman clarifies stance on jersey ads: 'I'm in no rush to put advertising on our sweaters'
NHL commissioner Gary Bettman says the league is considering using jersey ads during the 2016 World Cup, but that doesn't mean he wants to see ads on NHL jerseys.Bettman addressed the topic - and others - during a press conference in Vancouver on Friday."I'm in no rush to put advertising on our...
Bettman in 2017:
"The fact of the matter is we take great pride in our sweaters. We think they're the best in all of sports, and (adding jersey ads) is not something we're running off to do. We think what we have is special. We talk about history and tradition and how special hockey jerseys are," he said.
"You'll say, 'Well, you did it in the World Cup.' The fact of the matter is the World Cup jerseys aren't like NHL team jerseys."
Bettman and NHL Holding Off on Jersey Ads For Now
NBA teams are on board. But commissioner Gary Bettman said it's not an active discussion among NHL clubs.
Bettman regarding revenue in 2022:
NHL commissioner Gary Bettman says the league will generate record revenues of more than $5.2 billion this season. And that total may be conservative.
Bettman: 'Strong' NHL topped $5.2B in revenues
Just before Game 1 of the Stanley Cup Final began in Denver on Wednesday night, NHL commissioner Gary Bettman addressed reporters and said the league will generate record revenues of more than $5.2 billion this season.
"Kicking and screaming." Sure thing Gary.
Theres only a few things fans can do though. Flood companies with calls, tweets, etc saying that we will take business elsewhere. Spam NHL media about how bad it looks and is. Throw tons of ad patches onto the ice? Im tired of all the ads and this is the line in the sand where fans must make a stand
hockeyfan666
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I know what you mean. But as we have been told here on numerous times, NHL is the weakest and lowest of the 4 leagues.
If you watch the NHL you cant be just an casual. Like someone who just watches it to be cool, like the NBA for instance.
No, NHL fans are committed, and i am sure 90% are against these ads. And they sure as hell aren't going outta their way to buy or support a company because they now appear on their team jersey.
'
Besides, ads are now everywhere.
way too many, i believe they become less and less impactful they more people are bombarded with them.
Why do NBA "Sponsors" abandon their deals? they see no growth in revenue
John Price
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Myths and facts about NHL jersey advertisements
Which teams will have them? Can fans buy ad-less jerseys? What happens next? We answer all the big questions here.
I'm in the "Don't care that much" camp, but you raise a good point. Does a brand suffer from negative association when seen on a rival jersey? The entire point of these ads is to generate a positive connection between the logo and the team, so wouldn't we have the opposite reaction when we see a brand plastered on a hated team's jersey? That's a lot more personal than arena names and board ads, which are neutral.
You'd think sponsors have accounted for this with other sport jerseys over the years. Or maybe not. Marketing departments typically focus on basic target market data. Analyzing reactions of rival fans is beyond what most of them can do, and are willing to do.
jetsforever
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I think it's more about us seeing their logo/brand more, either positive or negative.
ArGarBarGar
What do we want!? Unfair!
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I'm not sure what you are trying to say here, because there are still jersey ads on NBA jerseys.
Also I don't think your assertion that there is no growth in revenue holds any water:
The NBA’s Jersey Patch Program is Worth Nearly a Quarter Billion Dollars - Boardroom
The NBA's ad patches have driven awareness and value for brand partners while more than doubling initial revenue projections for teams.
boardroom.tv
You're right, the more exposure, the better. Usually.
Marketing departments are made up of clever, hardworking folks who've been repeating the same formula for a century: More exposure = more awareness = more credibility. Yes, there's exposure they'll avoid, but that's usually because of moral or contractual conflicts.
Having your logo placed on a hockey jersey sounds like a straightforward win. The sponsor will be bonded to a beloved sports jersey. However, I doubt anyone in the sponsor's marketing departments is calculating the rebound effect of their logo being looked at with hatred by fans of rival teams. It's a unique negative association, one you won't find in a branding guideline. I doubt they've even measured the effect; I don't even know if you can.
Canadienna
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Do you think the general conscious reaction of hockey fans (mostly disgust or dislike) could outweigh any subconscious brand placement value?
I am genuinely less likely to use any services that have ad space on my favourite teams jersey.
I don't think I'm alone in that, and I'll still feel that way in 5 years when I see the ad and think back to when it was ad-free.
I guess I'm wondering if these marketing agencies underestimated the conscious negative reaction of general fans, or overestimated the effect of subconscious brand placement and association.
TMLeafer
Rest in Peace Johnny Bower
From this article, at lease the Vegas and Pens ads are colour matched correctly.Myths and facts about NHL jersey advertisements
Which teams will have them? Can fans buy ad-less jerseys? What happens next? We answer all the big questions here.
You're asking a great question. I work in marketing – most of what's done follows the same templates they've been using forever: logo exposure = positive brand awareness. I seriously doubt the jersey sponsors conducted research to measure fan reaction.
Remember, a jersey ad isn't digital marketing, where you can easily track who's seen it, read it, responded to it. This is old-school marketing. The only way to gather data on how people feel about a logo on their favourite jersey is to ask them directly, which is much more time consuming and expensive. No way does a sponsor's internal marketing division have the tools or budget to do this.
Can sponsors get this kind of info from specialized marketing companies? Here's a sports marketing company explaining the advantages and disadvantages of this exact kind of branding. Note they don't touch the subject of fans disliking ads, or possible backlash reactions by rival fans. Why should they? Their goal is to tell sponsors ads are a great thing.
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LuckyDay
Registered User
We have the tv timeout and every league does it now sans IIHL whether the the game is actually televised or not.
At, or around the 10 minute mark of every period, the game now takes a 2 minute timeout so stations can advertise. It becomes a real problem for the station if the play continue uninterrupted or, God forbid, something exciting is happening in the game around that time.
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So far with Bettman, we've had on ice advertisements, on glass digital ads, helmet ads, ads on the trapezoids now (trapezoids being his invention), and now sweater ads. Are the teams hurting for money these days? $600 million cable/streaming contract says no.
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When I visited London there was a Rugby championship going on at the Millennial Dome. My buddy showing us around had to correct me that O[sup]2[/sup] wasn't the name of the team or who they represented just because the large logo for it was on the front of the Jerseys.
TMLeafer
Rest in Peace Johnny Bower
Ok I didn't see that coming. They couldn't help themselves. At least it's team coloured.
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m i l k
Canucks LB
My Favourite, Gone too soon, RIP Luc, We miss you
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The font and color fits the leafs at least.
Name is funny tho lol
I love that its local also, and a good message, seems anti corporate.
Name is funny tho lol
I love that its local also, and a good message, seems anti corporate.
JianYang
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It's not about "hurting for revenue". What it's about with for profit organizations is continually finding revenue growth. It's one of the traditional metrics used to determine the health of a business.
It's an end of an era, but we all knew this day was coming unless we have our heads buried in the sand.
The increased exposure to advertisement is not just a bettman thing, it's a pro sports thing.
