Earlier in this thread, there was a debate regarding how much ownership cares about playoff revenue and how much pressure Dolan puts on management to make the playoffs. It has long been suggested by many people that Dolan cares more about that revenue than he does about winning, and therefore the Rangers will never rebuild. I think that debate is pretty much settled at this point, but here is a little more evidence of why the Rangers aren't all that concerned with playoff revenue:
Rangers No. 1 in gear sales; Knights No. 4
The Winter Classic helped. Lundqvist had the 5th best selling jersey last year, and is 3rd this year. Zucc wasn't in the top 20 last year, but he is 5th this year. Now, if Zucc gets traded, that will certainly impact Ranger merchandise sales, but imagine if the Rangers get the 1st overall pick and draft Dahlin?