Highly disagree with that notion. All it takes is the right player(s) on the right team to grow a market. I was 10 years old in Ovie's rookie year. Watching the DC,Maryland,Virginia area fall in love with him and the Caps as they got better and better, was pretty damn cool. Even while being a Pens fan.
If it can happen in the Nation's capital, Tampa Florida, Dallas Texas, LA, St Louis Missouri ; All Cup winning teams with good fanbases, it can happy anywhere in the US. Except maybe Arizona lol
No doubt. My point still stands though that any US team in the playoffs will sellout their barn. Also I'm literally on the opposite side of the country to LA. VERY few casuals over here are attracted to the celebrity appeal of the LA market.
They might see on ESPN a clip of Will Ferrell in the stands and go "haha that's cool". And that's it