Can you imagine explaining this to a non-hockey person?
"What did this Kucherov guy do to make everyone so mad?"
"He was in the all-star skills competition and didn't try hard at all"
"Ah the all star game must be a big deal?"
"Well this wasn't even the all-star game, it was the skills competition before the game"
"Oh that must be an important competition"
"No, not really, it's pretty laid back, guys are having fun, its just an exhibition"
"So the other guys all try really hard then?"
"Well not really, but they make it look like they are"