Boom Boom Apathy
I am the Professor. Deal with it!
- Sep 6, 2006
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Since 2018 you say?I remember those ads, and the rise of fantasy, etc. I know it's been there for a long time.
But since 2018 it has risen very very quickly. This industry article cites a 22% increase from 2021 to 2022 alone. In Q1 and Q2 (playoff season in 3 of the big 4 sports) it was more like a 50% increase year-over-year.
The article also predicts that the next phase will be to shift away from these all-encompassing media campaigns and focus more on their digital presence among established gamblers, so maybe there's some relief ahead for those of us who just want to watch a hockey game for its own sake.
carolina-hurricanes-sold-to-tom-dungon-for-420-million
sure it has grown more rapidly recently, but my point was this was in the making for a long time and making it "popular" and "mainstream" was in the works for quite a while. It was slowly gaining foothold until it would eventually just take off.
Kind of like how legalizing Marijuana was in the works for a long time and the first state was 2012 for recreational use. For the first 8 years, 11 states made it legal. In the last 3 years, 11 more states made it legal and eventually, every state will likely have some sort of legal, recreational use.