I really don't think the team needs a re-brand. Usually jersey changes are nothing more than creating a new revenue stream disguised as a changing of identity. As far as the jerseys at the beginning of the thread, I like them, but again, I liked them back when they were the Penguin jerseys from the late 60's, early 70's. You replace the cannon with a penguin and you have a Penguin jersey. As far as the team name goes, I like it. Plus, it make the CBJ chant work. I love it when the chant gets going at a game with a full house. Best chant in hockey. Wouldn't work with just two letters. I know I am newer than most on here, and maybe not sick of the logo or uniforms, but I would hate to see them go. Also, I couldn't care less what people outside of the Columbus fanbase think of the jersey and logo, and re-branding is the last thing I am thinking of. I just want to see the team get better, and become part of the playoff mix again.