How soon before we see a Jersey/ Logo rebrand?

[majormajor]

Our cannon jerseys are gorgeous and very popular around the league. We don't need new designs, just make those the main jersey. I'm just waiting for the team to give up and drop the swirling stars and stripes. It ranks at the bottom leaguewide in popularity, no one knows or cares about your state flag. It just contributes to the "generic" vibe of the Jackets identity. We have a whole unique brand that we are underutilizing.

 

[KJ Dangler]

Winning changes everything. This team wins games and wins respect you'd be amazed at how much uniforms and logos gain respect to go with them

How many of those polls have Detroit's horrible winged wheel ranked highly? It is a team that has a history of winning and therefore the logo gained respect over the years.

I agree, but totally expect the cannon logo to become our primary in the coming years. I think we are going to see a real push to start marketing these players , as well as an effort in conveying meaning behind the franchise name.

Our cannon jerseys are gorgeous and very popular around the league. We don't need new designs, just make those the main jersey. I'm just waiting for the team to give up and drop the swirling stars and stripes. It ranks at the bottom leaguewide in popularity, no one knows or cares about your state flag. It just contributes to the "generic" vibe of the Jackets identity. We have a whole unique brand that we are underutilizing.

My guess is that if a poll was put on twitter, or the organization decides to poll the public , going to the cannon logo would win hands down . And you hit the nail on the head, appealing outside of Ohio, having branding that tells your story . Which is why I think they ditched the red pants on the road jerseys.. another step closer to a rebrand.

 

[koteka]

I want a Serpent Mound alternative jersey.

 

[DougKnowsBest]

Forget that stupid snake. The great octagon is the move.

 

[Iron Balls McGinty]

Our cannon jerseys are gorgeous and very popular around the league. We don't need new designs, just make those the main jersey. I'm just waiting for the team to give up and drop the swirling stars and stripes. It ranks at the bottom leaguewide in popularity, no one knows or cares about your state flag. It just contributes to the "generic" vibe of the Jackets identity. We have a whole unique brand that we are underutilizing.

If they become the main jersey they will be less special. I think they are extremely nice, but only as an alternate jersey and still aren't as highly thought of as some people think. They are still extremely bland to be used as a main jersey.

It's sort of like how I used to crave Yuengling and would occasionally actually drive to PA to buy some. Once it became available in Ohio I stopped drinking it. I moved on to something else.

 

[koteka]

Forget that stupid snake. The great octagon is the move.

If you are going to bring up the mounds in Licking County, this is my favorite. In a subdivision in Granville. We could put it on a jersey.

Alligator Effigy Mound - Wikipedia

en.wikipedia.org

 

[Hello Johnny]

If I may ask, why do people think our current logo is good enough?

My critiques:
State Flag – seriously, who gives a shit about any state flag? It’s lazy and only people from Ohio could identify it.

Star – represents the state capital. Again, lazy.

“C” shape – don’t totally hate the idea but it could be better.

I’ve mentioned before, I believe the main logo is an A+ secondary logo or shoulder patch. But it gives zero identity to the club. Your main logo should represent your team’s identity IMHO.

Frankly I can live with what we have. It’s fine. I just think it could be markedly improved upon.

 

[Hello Johnny]

Winning changes everything. This team wins games and wins respect you'd be amazed at how much uniforms and logos gain respect to go with them

How many of those polls have Detroit's horrible winged wheel ranked highly? It is a team that has a history of winning and therefore the logo gained respect over the years.

I think Detroit’s logo is among the best in all of sports and it has nothing to do with their winning history.

 

[DJA]

As mentioned in the other recent thread when this was brought up, there will be no rebrand for the foreseeable future when the team is spending millions on the locker room renovations with the current logo as the centerpiece.

 

[DJA]

I think Detroit’s logo is among the best in all of sports and it has nothing to do with their winning history.

And how does it represent the “team’s identity”?

 

[Hello Johnny]

And how does it represent the “team’s identity”?

Wheel – Motor City
Wing – Red Wings

It says what it needs to and nothing more. Simplicity at its finest.

 

[DJA]

Wheel – Motor City
Wing – Red Wings

It says what it needs to and nothing more. Simplicity at its finest.

But the Ohio state flag and a star is lazy?

 

[KJ Dangler]

As mentioned in the other recent thread when this was brought up, there will be no rebrand for the foreseeable future when the team is spending millions on the locker room renovations with the current logo as the centerpiece. View attachment 573795

Those panels look to be easily replaceable , keep the bottom one if it becomes your shoulder patch . The locker room was done per survey results from the players , as part of trying to be first class to your players here , so even if a rebrand was pencilled in to occur in the future, they would have still completed the locker room this summer .

Our cannon jerseys are gorgeous and very popular around the league. We don't need new designs, just make those the main jersey. I'm just waiting for the team to give up and drop the swirling stars and stripes. It ranks at the bottom leaguewide in popularity, no one knows or cares about your state flag. It just contributes to the "generic" vibe of the Jackets identity. We have a whole unique brand that we are underutilizing.

I take it your not a fan of stinger

 

[majormajor]

But the Ohio state flag and a star is lazy?

Actually yes. Motor city is an identity, using a state flag is almost synonymous with lack of identity. To outsiders it looks like "dollar-store Capitals".

 

[DJA]

Those panels look to be easily replaceable , keep the bottom one if it becomes your shoulder patch . The locker room was done per survey results from the players , as part of trying to be first class to your players here , so even if a rebrand was pencilled in to occur in the future, they would have still completed the locker room this summer .
I take it your not a fan of stinger

Who is a fan of Stinger other than 5 year olds?

Rebrand isn’t happening any time soon, don’t know what to tell you

 

[Hello Johnny]

But the Ohio state flag and a star is lazy?

To me, yes.

The goal of a logo is to say as much as possible without saying too much. If you look at the winged wheel, one can be given an idea of what this team is called. It hits it right on the nose.

With ours, I can deduce that it’s a team from Ohio, but that’s only because I know the state flag. If I don’t know what the flag represents, how can I know what the team represents?

 

[majormajor]

Those panels look to be easily replaceable , keep the bottom one if it becomes your shoulder patch . The locker room was done per survey results from the players , as part of trying to be first class to your players here , so even if a rebrand was pencilled in to occur in the future, they would have still completed the locker room this summer .


I take it your not a fan of stinger

I wouldn't mind Stinger so much if it didn't lend to the confusion of the Blue Jackets with insects. I think you need a mascot like that for the kids but hopefully they get one that doesn't contribute to the brand identity problem.

Boomer is just an awesome mascot in my opinion. A little more R rated but that's a plus for me.

 

[DJA]

To me, yes.

The goal of a logo is to say as much as possible without saying too much. If you look at the winged wheel, one can be given an idea of what this team is called. It hits it right on the nose.

With ours, I can deduce that it’s a team from Ohio, but that’s only because I know the state flag. If I don’t know what the flag represents, how can I know what the team represents?

The problem is that the Blue Jackets team name was decided on before anyone knew what the hell it meant, so the meaning/identity has changed over the years. There is nothing you can put on a jersey that will beat anyone over the head that clearly represents “Blue Jackets” short of a sport coat for a crest.

 

[Hello Johnny]

The problem is that the Blue Jackets team name was decided on before anyone knew what the hell it meant, so the meaning/identity has changed over the years. There is nothing you can put on a jersey that will beat anyone over the head that clearly represents “Blue Jackets” short of a sport coat for a crest.

Oh, absolutely. The name is tricky to form an identity around with a logo without spelling it out, which is what our alternate does. It’s not perfect but it provides context.

Don’t get me wrong, I’m very proud of the role our state played in the civil war. You just have to get creative with the image. The cannon and the kepi allude to it decently well, so that’s where I would gravitate towards.

 

[DJA]

Oh, absolutely. The name is tricky to form an identity around with a logo without spelling it out, which is what our alternate does. It’s not perfect but it provides context.

Don’t get me wrong, I’m very proud of the role our state played in the civil war. You just have to get creative with the image. The cannon and the kepi allude to it decently well, so that’s where I would gravitate towards.

And I’m happy to keep that on the alternate jerseys.

 

[Hello Johnny]

And I’m happy to keep that on the alternate jerseys.

Totally fair.

Just from a branding perspective I believe it is best to have your primary logo, your face to the world, as something that any person could look at and garner an idea of what it represents.

Right now it is too niche in the sense that it makes perfect sense to people from Ohio, but little sense to anyone else.

I’ll love this team regardless of the logo.

 

[Iron Balls McGinty]

But the Ohio state flag and a star is lazy?

I guess this needs to be our logo then.

This all goes back to the fact our team name is kind of dumb and almost impossible to represent with a logo.

 

[majormajor]

I guess this needs to be our logo then.

View attachment 573820

This all goes back to the fact our team name is kind of dumb and almost impossible to represent with a logo.

I don't think literally representing the name is what you want either. I love that the cannon logo alludes to the Blue Jackets' union army identity without beating anyone over the head with the name. I like that it fleshes out the idea.

 

[Hello Johnny]

I guess this needs to be our logo then.

View attachment 573820

This all goes back to the fact our team name is kind of dumb and almost impossible to represent with a logo.

Where have I suggested that our logo literally needs to be a blue jacket to convey our identity? I’ve submitted that the cannon and kepi are both fine representations.

My whole point is that the logo tells us nothing other than that the team is in Ohio, and that you need to know what our state flag is in order to deduce that. It’s simply lost on many people which is not a good branding strategy.

I agree that the name isn't great because it leads to the question, "what is a Blue Jacket?”. The Canucks have a similar problem.

 

[Jaxs]

I like the current logo, and the blue pants-full time would be ok too. Not sure why logo it is lazy or generic. People that don't understand the main logo who aren't from OH should maybe investigate it a little or we could consider them lazy. Win the cup and nobody will want a rebrand. I'm sure most NHL fans could pick the CBJ jersey out of a lineup!