Honestly I'm not really that into keeping memorabilia. This pack was just given to me by a friend; I don't usually buy packs or anything else. I was thinking of starting a collecting though, so I might just get a case for it.
On a side note, how does the selling process usually work? Does the value of the card never increase regardless of how well the player does in his later years?
Not true. Many players increase in value in later years. It does get a bit complicated though, as UD has only been short printing rookies (AKA Young Guns) since about 2000. So no one is really sure what the long term value will be.
However, from what I've seen here is how it works:
1. Hot rookie comes out. Everyone wants it. Value goes up.
2. Hype dies down. Card drops in value.
3. Card holds steady for a while depending on players performance.
4. Card goes up in value, once supply begins to dry up and a player who is now 5-6 years into their career gets hot.
If you look at the Young Guns from 2000-2002, the big stars are all holding value and actually increasing. Guys like Datsyuk, Nash, Zetterberg, etc.. all hold quite well. Guys like Staal and Heatly, who fell off, not so much.
The trick is to find someone with an ongoing fan base. Upper Deck stops printing cards at the end of the year. There are lots of Young Guns for any given player, but most get tucked into people's private collections. So, for example, if Matthews is winning cups in a few years, everyone will want his card. The people who have them in their collections will still want to hold onto them. Demand goes up.
Crosby's YG, about 4 years ago when I started collecting was going for around $300 ungraded and $400-500 graded (9.5 plus). Now it's going for double that.
Kane and Price were going for $40 each. Now they're going for $150+ ungraded and $200-300 graded.
The trick is guessing at which hyped up rookies are going to be the future superstars. You don't have to pick the best player in the league either. For example, Stamkos' YG seems to be holding steady despite him not doing anything. The reason is his supply got bought out early due to hype. Then as the demand remained steady, there was little supply to satisfy that demand.
What makes Matthews and McDavid different is that they play for huge hockey markets. So despite McDavid being overprinted, his YG is still holding value. If there are 30,000 vs. the regular 15,000 copies, it doesn't matter if you live in a hockey market with 1+ million people who are all hockey fans. A portion of those fans will want a rookie card of their generational player, and that will drive up demand above supply.