I think that for charities to be successful, they need to build up credibility within the community.
They can do that in many ways, banking on credibility of their directors or board (check for the flames
Board of Directors - Calgary Flames Foundation), through their history in the community (check for the flames, see my long post for references), through creative marketing/partnership strategies (check for the flames) among other ways.
What has the Ottawa Senators Community Foundation done to build that kind of credibility? The one thing was hiring Weir and Phillips. That’s gone now.
The fact you’re conveniently choosing to ignore is that the Ottawa Senators Community Foundation was starting way, way, way behind the 8 ball compared to all other NHL foundations (heck they were at the dart board rather than on the pool table) because the Sens caused significant harm to their charity’s credibility by breaking off ties with the old Ottawa Senators Foundation and with the people who had invested so much into it.
For contrast, it certainly seems the Ottawa Gatineau Youth Foundation (former Ottawa Senators Foundation) is doing just fine. They just committed to providing 250,000$ to send kids to camp this summer.
OGYF announces $250,000 commitment to send hundreds of vulnerable young people to summer camp.
It’s also interesting to note that OGYF does a lot of the things that increase credibility that I mentioned earlier with a credible board
About Us (who is even on the board of the OSCF?); interesting partnerships with local business (
Home); sharing articles and information about its charity work (
Summer camp to help address ‘social malnutrition’ suffered by young people amid pandemic | Ottawa Business Journal;
News). Not surprising that that charity seems successful.