Agreed Dach's progress is not guaranteed, if that happens, in 3 years there is no big contract or maybe even no contract at all.
Montreal lacks top 9 talent, if he finds his place on the wing that is also good, fills a need, and just means the search for a center will come either via draft, development of current prospects, trade or UFA when the need becomes more pressing in 3 years.
Dubois might be better than his 65 or so points or might not. My problem with him is that as good as a player he currently is, he doesn't seem to be the one who drives the play by making linemates better, he seems to need good linemates in order to produce.
More concerning to me is without insider knowledge I would be hesitant to commit to 8 years on a player I don't know the reasons for his past actions. Did he just hate the cities? The coaches and expectations for him from them? Really only wanted to play in one place? Just a diva or drama queen?
The Francophonie marketing is legit as you stated from a team perspective and maybe personal endorsements. However it is a double-edged sword for the player. He is under tremendous pressure to perform and be the next great local player. As well, you have to remember the probably 80-20 split in the province by language both in fans and media
Even though French is dominant, on the team the split is probably 90-10 English. What that means is anytime the journalists need a quote or soundi byte they go to the same 3 or 4 players. Not a problem when the team or player personally are doing well, but a real strain when they are not. Not everyone handles such pressure well. Can Dubois?