The problem with disney star wars is that it does not have a Kevin Feige to oversee the creative direction the IP is headed in. Kathleen Kennedy is an exec with not a single creative bone in her body. Here are a few examples
Example #1 : Sequel trilogy
The way that the ST was handled was a travesty. Changing directors is not inherently wrong in the middle of the trilogy, but if you're just going to let them loose without guidelines, and not even an outline of a story, especially a guy like Rian Johnson who seems to have an appetite to divide and create controversy, then that's just really dumb. I cannot believe they did that. Especially since they put in JJ Abrams to do the first one. The guy is the epitome of coming up with catchy mysterious stories that will grab people's attention right off the bat but once you see he never knew how to finish what he started (Alias, Lost, etc.) and the story predictably goes nowhere with a gazillion unresolved ''TWIIISTS''... you realize how empty and stupid it all was to begin with. I'm glad this time Abrams had to actually go back to finish the mess he started. Although I'm not sure if he deserved Johnson leaving him with an even worse mess.
Another thing that's really wrong with the ST is the way they treated Luke. It feels like they went out of their way to destroy the character just so Rey could have a chance to become the new face of the franchise. There's two problems with that. One, fans of the OT could not forgive the way they treated Luke in TLJ and two, killing Luke was never going to make Rey a good character on its own. They needed an actual story and a way to make us relate to the character. What we got was the opposite. And the way Luke was treated makes fans of the OT even more resentful of Rey. I actually liked Rey in the first movie even if she was a Mary Sue. But when they dumped on Luke to prop her up.... that killed it for me. There is NO way that someone with a real passion for the IP (a Kevin Feige-esque figure for SW) would have let this happen.
Example #2 : the choice of projects she allowed to be made and making the EU non-canon
There is no plan behind the ST, the solo movie, rogue one... no arch to tie in these movies together. Look at Marvel where all of it was done with the endgame idea in mind.
Some make apologies for KK by saying she did not have the source material to draw from like Marvel... when there's nothing more wrong. The EU is full of pretty cool stories and characters. And it's ok not to make the EU canon, but it's part of the IP they bought. Take what you like from it and leave the rest. But I'm sure KK doesn't know a thing about the EU. She's not a fan of SW like Feige was a fan of the Marvel comics. You need someone with a passion for the IP who understands fans - someone like Filoni - to spearhead the creative decisions and greenlight the right projects. That's what KK's job is. And she's been AWFUL at this. And looking at what they're doing with the new TV shows, I see a lot of the same mistakes being repeated. There is a reason why SW was successful in the first place and you need to understand the recipe and continue to follow it to grow the IP like Feige has done with Marvel Studios. Until they have someone like that at the top.. expect more failures like the ST and solo.
Example #3 : Solo
The way solo was handled was also a travesty, a complete gong show with a revolving door of directors, re-shoots, etc. Again Kathleen Kennedy does not have an outline for what she wants. She hires people and let them loose. This is the result.
When they acquired Star Wars, Bob Iger said that they had had success with all of their previous acquisitions because they let the people who had the success in place to continue handling the business like it was. So they thought Kennedy being president of Lucasfilms was the correct person for this. But Kennedy was never the creative mind or influence behind anything. It was Lucas. And while Lucas had his flaws, he had a vision. Kennedy does not understand star wars and she's more interested in diversifying the fan base than anything else. Which is not a problem in itself but if it should not come at the expanse of the actual fan base. That's the whole reason for buying the IP because it already has a huge fanbase.