SirClintonPortis
ProudCapitalsTraitor
They spent 4 billion to acquire the IP. They basically only broke even with the trilogy itself.Not sure I'd agree the sequels didn't make nearly as much money as they hoped, but the fanbase definitely was divided and I think they're wisely steering clear of that era for now.
It's not insignificant that The Force Awakens DOUBLED the intake of TROS and almost doubled TLJ. There was a lot of lost momentum at movie #2. A loss of "repeat buyers" from a franchise that used to create obsession in those exposed to it. Not just in the movies, but the merchandise.