Not what T'Servo's saying. The on-ice product is trending up. The Organization, as a brand, the stringer of owners, front office debacles, failed partnerships, etc the last 17 years is what needs rebranding. Perhaps, I could concede "rebrand" is not the word to use. But in the grander scheme of things, its not the wins and losses, the attendance, lack of playoff success since 2007-2008 (when all this shit started) that comes to the minds of those in the political landscape, and the city government and corporate realms.
It's the lack of confidence, transparency, even the word trust from Moyes to Mereulo, Chayka, the work environment issues (Strang article), Barroway, the complete idiocy surrounding the Craig Tindall hiring, Anthony Leblanc, the League "requiring" nearly $50M to run the club. Hell, let's lump in Hulsizer and his parking lot scheme, Jamison and his last-minute white flag because he couldn't get the finances secured.
Moyes, Balsillie... I don't think I need to keep going. It's toxic.
This doesn't get swept under a rug as quickly as everyone wants with "... consistent, playoff appearances with some deep runs" and a building.
Bluntly, its this timeline of issues that has played a very major part in why they don't have a building, other than ASU, at the moment.