But again isn't the market a reason that they can't attract an ownership group that can do things correctly.
Since the NHL bought the Coyotes out of bankruptcy Tampa, Atlanta/Winnipeg, Buffalo, St Louis, New Jersey, Florida, Islanders, Carolina, Pittsburgh, and Ottawa have all changed hands. Then you have Vegas and Seattle who were added to the league. Now obviously the owners in Winnipeg, Buffalo, and St Louis were never going to buy teams in any other market. But those other ownership groups could have bought the Coyotes. Instead you've gotten a parade of charlatans.
I separate the market from the circumstances within the market, and it's the circumstances that caused what you're talking about.
Not that I think you were making this inference but in case anyone else was, I wasn't stating this as any attack on the market. I agree completely that part of the problem in Arizona has absolutely been horrific mismanagement. What the % of that being the root cause vs. the % being the apathy of the market going in is something we've readily debated for a decade-plus on this forum but I'd like to think everyone could agree that neither number is a complete zero.
And yes, transplants can help. But they can't be the plan. 5,000 Chicagoans that live in metro Phoenix aren't going to become Coyotes fans even after 25 years in the market unless you have bandwagon success that is so off the charts as to be completely unrealistic. And it's actually a 50/50 prospect at best that their kids will become Coyotes fans. At some point, the plan has to be to make Arizona Coyotes fans out of honest-to-goodness born-and-raised-in-Arizona residents and other residents who just never had a favourite hockey team to begin with. Otherwise you're sunk.
The surest way to build a fan base is not to quickly turn large numbers of adult people who weren’t Coyotes fans into Coyotes fans. It’s to do that with small to modest numbers of people consistently. The first small to modest group will have kids who are Coyotes fans, while the team continues pressing at those smaller groups of adults. The second groups kids will add to that, and so on. This is why I say it takes a generation to really be on solid footing.
The role transplants play is to complement the new fans you create, but you *need* those transplant fans early on to buoy the burgeoning locals to help stay solvent. Some of those transplants will also end up with kids who root for the Coyotes too.
In other words, they’re a stopgap. Of course, if you continually mismanage things whether due to incompetence, or the worst arena arrangement possible, or both (reality), then you never gain any traction to shift that balance. Which is where we are today. Luckily, for the Coyotes, that stopgap hasn't really gone anywhere and it will help them if they can find better footing and gain that traction.
I don’t agree “apathy of the market” part of this equation is any higher than zero. It’s not that the apathy isn’t there, it’s that I see it as as part of a different equation altogether. As I’ve said in other places, there isn’t a place of appropriate population that hockey can’t work in the United States. What apathy is there is a result of all the things they’ve done wrong. It’s not inherent and it won't be hard to overcome once they're in a stable position.