BMN
Registered User
- Jun 2, 2021
- 367
- 498
To re-quote myself, "At some point, the plan has to be to make Arizona Coyotes fans out of honest-to-goodness born-and-raised-in-Arizona residents and other residents who just never had a favourite hockey team to begin with. Otherwise you're sunk." So admittedly my use of the term of "transplant" in this case was somewhat flawed. A transplant from Canada for e.g. doesn't equate with a transplant from....I dunno rural White Plains or something.In 1950 there were only 221,000 people in Phoenix. Transplants are the turkey, the mashed potatoes, and the gravy of an Arizona sports frfranchise.
The whole canard of "growing the game" rests on the idea that these markets are vastly populated areas of people who haven't been converted to hockey yet (or not converted beyond casual anyway). Thinking that the majority of Canadian transplants are dying to be Arizona Coyotes fans and dedicate their time to watching the local team is a recipe for failure. And again, I can't stress this enough, definitely still reach out to/market to those fans! A butt in the seat for even one game is a little bit more revenue that you didn't have and maybe a chance they'll bring the local as their plus-one to possibly be a Yotes fan in the future.
But otherwise, sorry to say it: but any plan to strengthen the Coyotes fanbase has to ultimately lead to converting some of the offspring of those 220K from the 1950s into a loyal base. It might shock you to learn most of those Canadian transplants are already aware of this game known as "hockey," have already developed a viewership pattern for it, and aren't likely to "GROW THE GAME" any time soon.