The problem with places like Kansas City and Salt Lake City is their size. The NHL failed after decades of trying in what as of the 2020 census was the 10th largest metropolitan area in the US. Granted, a lot of that had to do with piss-poor ownership, and size obviously isn’t a perfect predictor of success - the franchise that has been the model for the league over the last decade is in only the 18th largest metropolitan area - but given that hockey is still a niche sport in most of the US relative to, well, just about everything else, I doubt the NHL likes its chances in locales that don’t even crack the top 30 in population.
Houston is the largest metropolitan area in the country without an NHL team. I already mentioned its strong economic and population trends; other points in its favor are that it’s a massive TV market, it has a history with the sport between the Aeros and proximity to the Stars, and it already has a rather nasty rivalry with Dallas that wouldn’t have to be forced in the way that the league often tries and fails to manufacture with other pairs of teams in close proximity.
For those interested, here is the full list from the 2020 census. There’s obviously been substantial migration since then (for reasons I won’t get into on a hockey forum), but while some areas may have moved up or down by a position or two it should still be reasonably accurate.
1. | New York-Newark-Jersey City, NY-NJ-PA | 19,261,570 |
2. | Los Angeles-Long Beach-Anaheim, CA | 13,211,027 |
3. | Chicago-Naperville-Elgin, IL-IN-WI | 9,478,801 |
4. | Dallas-Fort Worth-Arlington, TX | 7,451,858 |
5. | Houston-The Woodlands-Sugar Land, TX | 6,979,613 |
6. | Washington-Arlington-Alexandria, DC-VA-MD-WV | 6,250,309 |
7. | Miami-Fort Lauderdale-Pompano Beach, FL | 6,129,858 |
8. | Philadelphia-Camden-Wilmington, PA-NJ-DE-MD | 6,092,403 |
9. | Atlanta-Sandy Springs-Alpharetta, GA | 5,947,008 |
10. | Phoenix-Mesa-Chandler, AZ | 4,860,338 |
11. | Boston-Cambridge-Newton, MA-NH | 4,854,808 |
12. | San Francisco-Oakland-Berkeley, CA | 4,709,220 |
13. | Riverside-San Bernardino-Ontario, CA | 4,600,396 |
14. | Detroit-Warren-Dearborn, MI | 4,317,384 |
15. | Seattle-Tacoma-Bellevue, WA | 3,928,498 |
16. | Minneapolis-St. Paul-Bloomington, MN-WI | 3,605,450 |
17. | San Diego-Chula Vista-Carlsbad, CA | 3,323,970 |
18. | Tampa-St. Petersburg-Clearwater, FL | 3,152,928 |
19. | Denver-Aurora-Lakewood, CO | 2,928,437 |
20. | St. Louis, MO-IL | 2,806,349 |
21. | Baltimore-Columbia-Towson, MD | 2,800,427 |
22. | Charlotte-Concord-Gastonia, NC-SC | 2,595,027 |
23. | Orlando-Kissimmee-Sanford, FL | 2,560,260 |
24. | San Antonio-New Braunfels, TX | 2,510,211 |
25. | Portland-Vancouver-Hillsboro, OR-WA | 2,472,774 |
26. | Sacramento-Roseville-Folsom, CA | 2,338,866 |
27. | Pittsburgh, PA | 2,324,447 |
28. | Las Vegas-Henderson-Paradise, NV | 2,228,866 |
29. | Cincinnati, OH-KY-IN | 2,214,265 |
30. | Austin-Round Rock-Georgetown, TX | 2,173,804 |