mouser
Business of Hockey
Can't find actual numbers on jersey sales, though I am surprised Fleury was the #3 best-selling jersey of the 2021 calendar year (Ovi was #1).
Teams only collect direct jersey sales revenue if a team owned entity is selling the jerseys. E.g. a team shop in the arena. The team is still paying the usual cost of sales for employees, product, storefront, insurance, etc to sell those jerseys.
Licensing revenue from Adidas to manufacture jerseys and other products is split equally among all 32 teams regardless of total jerseys sold per team. I’d be surprised if any team is earning more on direct jersey sales than their share of the licensing rights.
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