The main “problem” with Lambert at this point is that he comes with this incredible amount of expectation and hype from certain casual fans…none of which is reasonable or warranted and all of which was prematurely generated when he was a very, very young prospect.
If you take out all the noise and just view him as a talented but flawed prospect taken at the tail end of the first round - he’s fine, the expectations are fine and even his performance is fine. He’s on nobody’s radar as a “top prospect”, a upside projection of Kasperi Kapanen or other mid-six forward is not an insult at all and the expectation that he could also never make it isn’t some crazy disappointing realization - it’s just par for the course for this level of prospect.
But because of all the hype he’s had since he was like 14…this all seems like just a massive failure and we talk about it for 50 pages. If you take off the name “Brad Lambert” he’s maybe got a 2 or 3 page thread from the past year where there are some comments about his silky speed and how he might be a great utility player someday who has some interesting tools but that he’s got a long ways to go.
Think it likely has to do with his ranking on lists pre-draft as well.
2022 NHL Entry Draft: Ranked #14 by Elite Prospects
2022 NHL Entry Draft: Ranked #10 by ISS Hockey
2022 NHL Entry Draft: Ranked #9 by FCHockey
2022 NHL Entry Draft: Ranked #42 by TSN/Craig Button
2022 NHL Entry Draft: Ranked #8 by McKeen's Hockey
2022 NHL Entry Draft: Ranked #16 by TSN/McKenzie
2022 NHL Entry Draft: Ranked #10 by NHL Central Scouting
I'm actually kinda surprised he ranked that high on a lot of those lists. A lot of popular "internet" scouts had Lambert pretty high too.
I really agree with Hockeyprospect's ranking (29) and write up about him. They ultimately penciled him in as a 3rd liner simply due to a lack of IQ but exceptional physical traits. They also touch on his IQ being much worse in the offensive zone compared to the neutral zone due to the increase of options to choose from.