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I wonder if he did better if he went to the KHL.
Probably would not, but not so much so because of the quality of play. Under Marc Crawford, Matthews is given a lot of ice time and 1 on 1 coaching with a Stanley Cup-winning coach. Crow knows Matthews is a great talent and the best young prospect he's probably ever worked with, and if nothing else if he does a good job of helping him develop, that might lead to an NHL return. He's also savvy enough to give the kid enough ice time to produce offensively, while allowing for the odd sitdown if he makes mistakes.
In Russia, young players of his age don't really get a shot to produce offensively unless they're Ovechkin/Malkin-level talents. It's really impressive that Tarasenko and Kuznetsov were able to produce getting 3rd and 4th line minutes. And unlike Switzerland, he'd have a lot harder transition away from games, as the language barrier is vastly different than under an English-speaking coaching staff.
This is really a no-loss scenario for Matthews, and he's taking the ball and running with it.