WWE: Brand Extension Returns

Kimi

Registered User
Jun 24, 2004
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Newcastle upon Tyne
Yeah, they just had a short show saying a few thing.

Nothing is worked out yet, just that they're going to be doing it. Vince is hyped about it at least, he's got a bunch of idea for it. They're gonna have two champions, so no double duty.

They'll be signing people, as they need to buff each roster, and maintain NXT as a touring show. So expect some raiding to happen soon.


It's one of these really annoying thing. They announce they're doing something, but have absolutely no idea what they're going to actually do. We want details damn it! How can we complain it's a terrible idea without them. xD
 

Pinkfloyd

Registered User
Oct 29, 2006
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The only concern for me is how one books the main character with the title that should be on both shows simply because his challenger in most instances will not be on one of those shows and I despise cross-promotion stuff in this scenario. The tag division should be on one show only (probably Raw) and it shouldn't be on the same show as the Women's division (probably Smackdown but there's definitely an argument the other way). The US and IC titles are obviously separated.

Honestly, the US and IC titles should be defended on those shows with regularity while the other division can be built towards the PPV and then every now and then switch it up but the formula should be more along the lines of having more title defenses on the program since we're kayfabing competition between the promotions here.

But for the love of all that is good in the world, do not allow Saxton to be on both announce teams. Take him off Smackdown and let Mauro and King do it or if you want to improve the quality of both teams, put King as a heel back on Raw replacing JBL, get rid of Saxton entirely, and put Graves with Mauro. Saxton should be the guy in the back doing interviews getting picked on by the heels. He sucks like Cole does as an announcer but even worse.
 

Pinkfloyd

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Oct 29, 2006
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Alvarez just said they're going to split the World titles, IC title on one brand, US title on one brand, the women will be exclusive to one brand, there will be a lot of call-ups from NXT.

He prefaced this by saying it will change a million times between now and July since this is WWE.

Tag champs would be on both shows is the current idea.

I dislike both these ideas and hope they get changed before it is executed. lol

How do you split the main title but cross the tag champs? How do you make the women exclusive but the tag champs aren't? Like why do the tag champs cross? That makes no sense to me.

I expected a lot of call-ups and with guys like Samoa Joe, Finn, Hideo, and Shinsuke, they still have some depth to go to. I also hope Asuka gets a run up here even though that isn't the intent with her.
 

Cor

I am a bot
Jun 24, 2012
69,648
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AEF
I'm sure Vince is going to throw it out there, but everyone else in the room will be telling him no, or, at least not yet.

Cass can eventually be a singles guy, but he still has some developing left to do, and they haven't even had a feud for the tag titles yet.

Let them be the ones to win the tag titles from New Day, at SummerSlam/Survivor Series.

Then, if you decide it MUST happen, have them lose the titles, and then maybe have Cass win the Money In The Bank or something, if that will still exist.
 

Pinkfloyd

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Oct 29, 2006
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I hope the brand split leads to them scraping stipulation PPVs, such a dumb idea in terms of booking.

That would be a good unintended benefit if true. I think the Rumble and Money in the Bank matches should be the only time they mix. Twice a year is a sufficient amount of mixing the promotions but I really hope they don't do the yearly draft gig again. It waters it down. It should be rare that a talent moves over and I would've made it that it can only happen when the main title holder lost and had to choose where to go to. Not a fan of trades or annual drafts unless there is a crop of talent coming in from the outside.
 

Le Barron de HF

Justin make me proud
Mar 12, 2008
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Shawinigan
I dislike both these ideas and hope they get changed before it is executed. lol

How do you split the main title but cross the tag champs? How do you make the women exclusive but the tag champs aren't? Like why do the tag champs cross? That makes no sense to me.

I expected a lot of call-ups and with guys like Samoa Joe, Finn, Hideo, and Shinsuke, they still have some depth to go to. I also hope Asuka gets a run up here even though that isn't the intent with her.

I feel it makes perfect sense in terms of flexibility. Women wrestling and tag team wrestling are two different niches in terms of their viewership. Having a brand tag team exclusive would be overdoing it and would complicate things IMO. I'd rather have the champions go from one brand to another and keep things fresh.
 

Cor

I am a bot
Jun 24, 2012
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AEF
Honestly, this is MASSIVE.

This is an exciting change that turns the entire outlook of the company upside down.

Considering the current product, and the network, and the loads of talent available, now is the time.

If this also cuts down SOME of the workload on the wrestlers, then that's just another positive.
 

M.C.G. 31

Damn, he brave!
Oct 6, 2008
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"You're going to find out what couples WWE aren't happy with because they're going to be split up!" - Alvarez

Also, more NXT call-ups. The chances of guys getting called up goes up to fill out the roster, HHH is gonna be seeking more Indy guys for NXT most likely.
 

Pinkfloyd

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Oct 29, 2006
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I feel it makes perfect sense in terms of flexibility. Women wrestling and tag team wrestling are two different niches in terms of their viewership. Having a brand tag team exclusive would be overdoing it and would complicate things IMO. I'd rather have the champions go from one brand to another and keep things fresh.

I can agree that they're two different niches but they should both be exclusive to a show rather than the tag champs crossing over as they reportedly plan on doing. I don't like anyone going on both shows if you're doing a brand split personally but I dislike splitting the main title now even moreso. The title itself has gone downhill since Rollins vacated it due to injury but making your main title exclusive to one show after it was unified just two and a half years ago and had reached pretty good heights in value since then is undoing that work.
 

Le Barron de HF

Justin make me proud
Mar 12, 2008
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Shawinigan
I can agree that they're two different niches but they should both be exclusive to a show rather than the tag champs crossing over as they reportedly plan on doing. I don't like anyone going on both shows if you're doing a brand split personally but I dislike splitting the main title now even moreso. The title itself has gone downhill since Rollins vacated it due to injury but making your main title exclusive to one show after it was unified just two and a half years ago and had reached pretty good heights in value since then is undoing that work.

I agree that splitting the world titles would be a step back, especially when you consider the fact that they unified it two years ago. I think the way to go would be to make the IC title the main title on the SD brand although it'll be tough to re-brand it and make it look like it's on the same level as the world heavyweight title but like we've seen with Cena when he held the US title, you just need a solid name to legitimize the title.
 

Emperoreddy

Show Me What You Got!
Apr 13, 2010
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I'm not excited for this at all. RAW is already a long difficult watch and now you are taking talent away from it.

Unless HHH or someone like Heyman has direct control over one of these shows. It is going to be the same ****.

Please don't do brand specific PPVs.
 

Pinkfloyd

Registered User
Oct 29, 2006
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"You're going to find out what couples WWE aren't happy with because they're going to be split up!" - Alvarez

Also, more NXT call-ups. The chances of guys getting called up goes up to fill out the roster, HHH is gonna be seeking more Indy guys for NXT most likely.

I would laugh hard if Maryse and Miz got split. I wouldn't be surprised at a Lana/Rusev split just because that's been a thing for a while now. I'm sure Naomi and Jimmy Uso will see that too. But really there isn't anyone of note where that may be a big deal to the audience.
 

Emperoreddy

Show Me What You Got!
Apr 13, 2010
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I agree that splitting the world titles would be a step back, especially when you consider the fact that they unified it two years ago. I think the way to go would be to make the IC title the main title on the SD brand although it'll be tough to re-brand it and make it look like it's on the same level as the world heavyweight title but like we've seen with Cena when he held the US title, you just need a solid name to legitimize the title.

They will just make the US title the top one and you have unbeatable Roman on RAW and unbeatable Cena on SD
 

M.C.G. 31

Damn, he brave!
Oct 6, 2008
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Ottawa
I'm wondering what affect this will have on the stock.

Live television will be better for their ad revenue, I believe, but it'll also cost them a lot more money. I don't know if Tuesday is usually a strong television night like Mondays, though, so maybe Smackdown boosts numbers and can give WWE a temporary stock increase (day traders rejoice).
 

Pinkfloyd

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Oct 29, 2006
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I'm not excited for this at all. RAW is already a long difficult watch and now you are taking talent away from it.

Unless HHH or someone like Heyman has direct control over one of these shows. It is going to be the same ****.

Please don't do brand specific PPVs.

I'm not excited mostly because of who is behind it. lol

I don't trust Vince to execute this properly to make it watchable. The concept is something I believe in and can work but it requires a legitimate split in control and two legitimate groups of people capable of putting on an entertaining product.

I absolutely agree with that second line and if they could actually make that second line happen, I can get behind brand specific PPV's when the Network is their main distribution avenue now.

I just know that they will mess this up and set themselves back about ten years. lol
 

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