I keep hearing QC fans say that they've got an arena, and they've got fans, so they should be good. The fact of the matter is that that isn't how NHL franchise revenue has worked in decades.
<> Without media, sponsorships, and their share of leaguewide revenue for jersey sales, etc, very few cities would be ecconomically viable for an NHL franchise.
tl;dr of what I've typed below: If you want to sell people on putting a hockey team in Quebec City, refocus your argument on what a QC brand would add to the value of the NHL to the generic sports fan. Not just the people actually living in QC.
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This is a separate point from the media rights hurdle, but I've come to realize in the past decade that what Quebec NHL advocates need to do if they want the league to be more likely to expand/relocate there is to try to sell the "cool" in the resurrection of a small-town predominantly francophone city.
We know the sport is popular there so the gate has never been an issue. We also know that putting a team there is not likely to add a tremendous amount of TV viewers
on its face. That said...
Don't underestimate the level of branding that such a franchise brings in the NHL across the continent. This is probably fresh on my brain because I'm teaching a pop culture class tonight where one of the concepts is authenticity and how powerful it is as a branding device: regardless of whether or not it's real or not.
This is obviously strictly anecdotal, but I've spoken to many sports fans over the years (
not just hockey fans, sports fans in general) who when the subject of hockey teams comes up will remark at "hockey teams in Florida make no sense," etc. (
and these aren't your Canadian loyalists....these are your boilerplate "man/woman on the street" who are otherwise non-hostile to the south....heck, oftentimes they *are* southerners). A hockey team to Quebec doesn't add them as viewers, you say? But do we conclusively know that?...
People like to watch things that feel authentic (
which I know is an often artificial construct but its artificialness doesn't dull its impact). To the average sports fan in Nebraska flipping the channels...a hockey game in Quebec City in front of a sold out French crowd may seem foreign to them. But it is also more likely to feel exciting and authentic. Whereas a game in Tampa may come across very "astroturfed." (
Again, I'm not saying I feel that way or that these things are real....but if they feel real, they become real).
That's why I've always felt that the league would be best to have a balance whenever they are adding or relocating teams. For every market that "grows" the game, there needs to be market that "shows" the game (
i.e. what it looks like when the team and sport is part of locale's ingrained culture). Honestly for all the grist we have on this board about cities that do or don't have teams, I don't think the league is that far off in this regard.