Yes please. Bring in someone forward thinking. The best leagues don't sacrifice their hard core fans to try and get new ones, that's folly. They keep their product strong and build from that fanbase.
Your best advertising for something is your loyal customers, the parents that bring kids up with hockey, and pay for their participation. Your best friends who get you into it, not some razzle dazzle.
I was talking to a buddy while playing yesterday and we were both talking about how growing up we lived hockey, watching any game or show about it. Now, he doesnt watch the nhl hardly at all because they've taken hitting and fighting out of it, and many games are boring as shit. If they would have actually went all in and actually encouraged skill play by taking interference and stick fouls out of the game they might have done something good but now the game is in this terrible middle ground.