While Canada might have a reputation as a hockey-first country, the NBA's Toronto Raptors remain the nation's most valuable team.
dailyhive.com
The problem with the Leafs is that ownership now has their fingers in all kinds of other projects.
The Leafs are no longer priority number one. What was once the crown jewel of the operation has taken a backseat. To other teams in other "sports".
The real truth is that Rogers and Bell
DON'T WANT the Leafs to win.
They want the Jays to win.
They want the Raptors to win.
They want the soccer team to win.
They don't care if the Leafs win.
Because the Leafs are a shrinking part of their business. So they focus on loserball instead. Eventually they will stop caring about the Leafs all together.
Hopefully at that point they sell it to an individual owner more interested in winning cups, and leaving a legacy behind, than growing a stupid sports media empire monopoly.