I mean, you can argue that the players are not signing 5 year deals anyways, but the fact is that the NBA owners have been pushing to extend the max term longer and the NBAPA have dug their heels in over that issue. So, we see a comparable league(basically a sister league) that is struggling with this issue. Viewership is plummeting and some teams are suffering at the gate. I don't think owners consider term length to be as big of a deal as some fans do. I think teams would rather lock up their superstar for 8 years and risk him not performing than risk losing their talent sooner. Remember, the amount teams owe the players is established in the CBA, there is no financial incentive for owners to limit terms. Also, remember that ownership recently asked for an extension of the CBA in exchange for the Olympics, so they don't view it as a pressing problem.