I never get the Friedman criticsm. Doesn't seem warranted to me.
Does he really talk about the Avs that much for clicks? I feel like we rarely hear anything in general about the Avs, and I rarely see the Avs attached to someone. And Friedman makes up just a small percentage of that rarity.
Regarding his speculation, that's what he's paid to do now, and he makes it clear when he's speculating, versus what he heard.
Either way, again that's his job. He got paid a big contract, likely much bigger than his peers, he's on HNIC and other Sportsnet related platforms every week, and they want their money's worth. Why knock the hustle?
The Avs are a top team, recent Cup winner, with a glaring hole at 2C everyone is wondering how they're gonna fill. So of course he's gonna talk about them. That's what his audience wants to hear. That's how his industry works.