jj cale
Registered User
But it's not really the IIHF putting on that show, at least not in Canada where it's held the majority of the time................................it's the host Canadian cities and TSN doing all the heavy lifting there, they are the ones putting the show on, tsn markets it crazy and aside from an outlier like this year the Canadian fans support it with the fannies in the seat and appetite for it, the IIHF merely sanctions the tournament and attaches their name to it.I'm not denying TSN's influence. But you can't market an average product to that level for decades.
Fact is the IIHF puts on a fantastic show. THe WJC are about as entertaining as you can get.
Sure TSN marketed the crap out of it, but the IIHF (the national federations) brought the goods.
This tournament was basically made by TSN and the Canadian fans.