From Betman's standpoint, this result is an absolute no brainer.
1.One of your major markets is blacklisted in the minds of the people because of the nefarious stuffs that happened there in the recent past. How to solve that? Get them a Bedard, the shiniest thing you have to offer. The negative uproar will not last long because Bedard is projected to be The Next One. The Blackhawks issue is now on the way to be solved. Think Dubai and the well documented exploitation of builders to an extreme degree. Even if you know about it, you prefer not to think about it because hey, at least you're not touched directly and its Dubai( glamour, money etc). Its just human nature.
2. Him going to Chicago will make major waves(its already trending everywhere). Any publicity to a certain degree is good publicity. Especially if you can bill Bedard as some superhero savior of some sort.
From a pure entertainment standpoint, Michael Jordan was drafted by the coked a** Bulls, Lebron to the bottom of the barrel Cavs. Bedard started with the lowly Pats and now the absolute dumpster fire Blackhawks. Pressure, hardships, traumas make the finest of diamonds. Is he truly The Next? Cuz guy arc is definitely looking the part as of now.