Speculation: 2021-22 LA Kings News, Rumors, Roster discussion part IV Playoffs? I Danault

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There's no middle ground with jersey advertisement.

Just like my original feeling with Helmet ads. Give an inch and they will take a mile.

20.SP.jerseyads_620_349_90.jpg


Shout out to the people with a lack of foresight.

I don't understand how these ads are even appealing to the companies paying for them. The jersey is so busy I can't even make out any one ad from another or from the jersey design itself.
 
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Their logic is that it competes with the Lakers and removes their "unique" identity. AKA they want to be associated as the black and white in LA.


EXACTLY!!!

The Kings braintrust thought that they looked far, far too much like LA Lakers, so, in order to achieve a separate identity, went about switching their colors (circa 1988-89) to black and white........ so they could have their own identity...... while looking like the LA Raiders!!!
 
There's no middle ground with jersey advertisement.

Just like my original feeling with Helmet ads. Give an inch and they will take a mile.

Shout out to the people with a lack of foresight.
frustrates me a bit cause it's like "hey this will make up for the lost revenue", then once the revenue is back it's "hey this is a nice windfall" rather than "ok time to get rid of it again"

i don't mind it too much either way, but it takes away a bit of the "purity" without sounding like too much of a twat.. board advertisements are whatever to me but the league's held off the jersey ads for so long, i wish they'd fully commit to it, especially with how they constantly intrude logos via CGI and lower thirds nowadays
 
Just seems like the easy way to make a buck from the NHL. The below is my suggestion on a easy way to make a buck:

Replace all on ice ads with digital ads. The digital ads can be rotated through the game, they can be targeted to a more direct audience (i.e US broadcast show US company ads and same with Canadian), and because of the above should be able to generate more revenue than the painted ads. This would also have the side benefit of making the in person experience that much better. A clean sheet of ice with only team logo and lines. Takes me back. The in person experience needs to improve due to quality and affordability of watching at home.

not a fan of digital ads, but would prefer this evil to jersey ads.
 
There's no middle ground with jersey advertisement.

Just like my original feeling with Helmet ads. Give an inch and they will take a mile.

20.SP.jerseyads_620_349_90.jpg


Shout out to the people with a lack of foresight.
Of course there is, look at every professional football team. I agree European Hockey teams take it to far but to say there is no middle ground simply isn’t true.
 
As hockey fans we’re in a perfect storm with crumbling cable subs and the revenue loss due to the pandemic. Ads on jersey’s will be just a taste of what’s to come. I don’t think we’ll see NASCAR levels of logos on players. I think instead it will be more subdued visually, but over saturated for specific sponsors.

Basically, get ready to be deluged by major sponsors who are fast food chains, car companies, betting partners, etc. The Fortune 500 will be taking over more and more aspects of the on ice, in game presentation for both in building and online watchers.
 
Per Nelson Emerson - Byfield, Turcotte, Kaliyev, and Fagemo are at the top of the Kings list for training camp. They’ll all be given a long look. I’ll go with Byfield and Kaliyev being on the opening night roster. Doesn’t sound like they’re committed to them going back to the AHL.

No surprise that those are the guys but notably absent is Kupari.

They aren't committed to having all of the top prospects marinate a bit more in Ontario but they are 100% committed to not rushing them or handing them a spot at the beginning of the year without it being earned in camp.
 
Of course there is, look at every professional football team. I agree European Hockey teams take it to far but to say there is no middle ground simply isn’t true.

How many hockey teams haven't taken it far? Manchester City is worth 22 billion. Come on.
 
Turc's is ready as he is going to be. I want to see him begin his transition to the big club this year. Oh and it is certainly time for Mr Thomas to make his jump to the team. Welcome aboard Akil!

I KILL YA!!! Sad but it was the best I could come up with for Akil.
 
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It doesnt seem like there is any room for the young guys unless they want to pay a good portion of wagner lizotte lemiuex frk grundstrom and athanasiou to play in the minors. Really confused about the logjam they created if they are intending on rookies making the team.
 
It doesnt seem like there is any room for the young guys unless they want to pay a good portion of wagner lizotte lemiuex frk grundstrom and athanasiou to play in the minors. Really confused about the logjam they created if they are intending on rookies making the team.

None of those guys have prohibitively expensive salaries and in fact some of the rookies stand to make MORE.

I'm all for the healthy competition and either way it's fine--guys are fighting for spots. If Turcotte makes you waive Wagner/Grundstrom, isn't that exactly what we want?
 
How many hockey teams haven't taken it far? Manchester City is worth 22 billion. Come on.
Man City are bank rolled by oil money but for most teams the shirt sponsorship covers a significant proportion of their transfer budget. Outside of the Premier League many professional English football clubs have serious money issues.

The league (FA, UEFA and FIFA) still has firm rules on how much advertising is permitted and where the advertising can be placed on the shirts. It hasn’t actually changed much since sponsors first appeared on shirts in 1979 and back then the money was badly needed at all levels of the game. They wanted to keep the shirts looking good, and classy so have done and it works well.

Yes, they could go too far but there are plenty of examples were sports haven’t done that and only allowed shirt sponsors that met certain criteria. If they let them go the way of the classic European hockey shirt then they are idiots. It doesn’t need to be all or nothing.
 
None of those guys have prohibitively expensive salaries and in fact some of the rookies stand to make MORE.

I'm all for the healthy competition and either way it's fine--guys are fighting for spots. If Turcotte makes you waive Wagner/Grundstrom, isn't that exactly what we want?

While I agree that you want younger players to bump "less competitive" players...

The guys in ELCs make $70-80K in the AHL while Lizotte, Frk, Lemieux, Grundstrom etc will all be making $750k+ and Wagner would be making $1.1M & $1.4M were he to spend two years in Ontario.

None of those guys need to be taking away ice time in Ontario from your Tynans or Turcottes or Byfields or whomever and I just can't see the Kings wanting to spend and extra 2-3M on AHL salaries if they don't have to.

There's too many guys.

EDIT: AND while I know that at least one of the contracts is likely to slide (4 possible?) the ARE at the 50 contract limit as of today.

Too. Many. Guys. It's a nice problem to have.
 
Turc's is ready as he is going to be. I want to see him begin his transition to the big club this year. Oh and it is certainly time for Mr Thomas to make his jump to the team. Welcome aboard Akil!

I KILL YA!!! Sad but it was the best I could come up with for Akil.
I predict QB, AK and AT will all be playing on the Kings this year.

AK will be the first IMO.
 
While I agree that you want younger players to bump "less competitive" players...

The guys in ELCs make $70-80K in the AHL while Lizotte, Frk, Lemieux, Grundstrom etc will all be making $750k+ and Wagner would be making $1.1M & $1.4M were he to spend two years in Ontario.

None of those guys need to be taking away ice time in Ontario from your Tynans or Turcottes or Byfields or whomever and I just can't see the Kings wanting to spend and extra 2-3M on AHL salaries if they don't have to.

There's too many guys.

EDIT: AND while I know that at least one of the contracts is likely to slide (4 possible?) the ARE at the 50 contract limit as of today.

Too. Many. Guys. It's a nice problem to have.


Totally agree. You're making a much more nuanced point than I. I was just pulling a random example of the big picture--they're seeing the same roster jam we are seeing between contracts, waiver eligibility, and prospect playing time vs. guys that need to prove they are more than seat fillers.

It goes back to @Schmooley 's post that I quoted "Really confused about the logjam they created if they are intending on rookies making the team." I'm sure there's a plan and I know they don't just want to set fire to wads of money, but I'm also hopeful this is the year that if a guy like Turcotte wins a spot, he isn't going to get sent down over 400k or something. In short, I believe the roster jam up is intentional to a degree.
 
Totally agree. You're making a much more nuanced point than I. I was just pulling a random example of the big picture--they're seeing the same roster jam we are seeing between contracts, waiver eligibility, and prospect playing time vs. guys that need to prove they are more than seat fillers.

It goes back to @Schmooley 's post that I quoted "Really confused about the logjam they created if they are intending on rookies making the team." I'm sure there's a plan and I know they don't just want to set fire to wads of money, but I'm also hopeful this is the year that if a guy like Turcotte wins a spot, he isn't going to get sent down over 400k or something. In short, I believe the roster jam up is intentional to a degree.

I would assume they signed the bottom 6 players to give a margin of error - if none of the kids are ready they aren't forced to plug them in anyway.
 
I would assume they signed the bottom 6 players to give a margin of error - if none of the kids are ready they aren't forced to plug them in anyway.

Absolutely. But also--as Jesse points out, it's still a LOT. OF. GUYS.

I mean even saying 'there's a plan' confidently it's still sorting out a crapton of players for spots :laugh:

The only ones I assume are 'safe' for a roster spot (lines aren't 'lines'):

Iafallo-Kopitar-Brown
Kempe-Vilardi-Moore

Then you're filling it out with some combo of previous players and prospects:
Athanasiou-JAD-Grundstrom
Andersson-Lizotte-Wagner
Frk

Tkachev
Turcotte-Byfield-Kaliyev
Kupari-Thomas-Fagemo


That's reasonably 20 forwards for 12 spots before longshots/camp surprises like Madden-Pinelli-Chromiak
 
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Absolutely. But also--as Jesse points out, it's still a LOT. OF. GUYS.

I mean even saying 'there's a plan' confidently it's still sorting out a crapton of players for spots :laugh:

The only ones I assume are 'safe' for a roster spot (lines aren't 'lines'):

Iafallo-Kopitar-Brown
Kempe-Vilardi-Moore

Then you're filling it out with some combo of previous players and prospects:
Athanasiou-JAD-Grundstrom
Andersson-Lizotte-Wagner
Frk

Tkachev
Turcotte-Byfield-Kaliyev
Kupari-Thomas-Fagemo


That's reasonably 20 forwards for 12 spots before longshots/camp surprises like Madden-Pinelli-Chromiak

Worse comes to worse, they can Jeff Gillooly a few guys and put them on IR I guess :shrug:
 
Absolutely. But also--as Jesse points out, it's still a LOT. OF. GUYS.

I mean even saying 'there's a plan' confidently it's still sorting out a crapton of players for spots :laugh:

The only ones I assume are 'safe' for a roster spot (lines aren't 'lines'):

Iafallo-Kopitar-Brown
Kempe-Vilardi-Moore

Then you're filling it out with some combo of previous players and prospects:
Athanasiou-JAD-Grundstrom
Andersson-Lizotte-Wagner
Frk

Tkachev
Turcotte-Byfield-Kaliyev
Kupari-Thomas-Fagemo


That's reasonably 20 forwards for 12 spots before longshots/camp surprises like Madden-Pinelli-Chromiak
Theres also the additions of Lemiuex Denault and Arvidsson. So 23 forwards for 14 spots including 2 healthy scratches. I think Lemieux and Lizotte are good 13/14th forwards
 
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