Toronto2 is a not an apples-to-apples comparison. Even a divided Toronto presents a greater ceiling for corporate support than Winnipeg.
Re: my original question, it does seem like this campaign is hitting the wrong notes (so far anyway) but it seems consistent with the footing the team planted from the moment the goalie helmet statues were stashed to a side hall at Philips Arena...
When the relocation was announced, it was one of those "Gary Bettman takes everyone's bullets" days. Atlanta fans mad he "didn't do anything" while the Coyotes were saved. But Winnipeg fans mad too because instead of making it a celebratory event, he gives his infamous "only way this is gonna work" lecture.
Well, now we see why he gave that lecture: He probably had enough conversations with Chipman to know that was what his new owner felt was going to be necessary to say. Honestly, the flaw I see in this campaign is that they don't just throw Bettman out to make a veiled threat again, like a red cape to a charging matador, to try to make prospective ticket buyers forget any dissatisfaction they may have with the org.
That said, it puts a little juice into the Winnipeg-Vegas series, doesn't it?