Peter I agree that there is no way this group didn't have the name ready to go.
They are very sharp people and at a minimum they are figuring out how best to launch their new name or more likely they are looking really hard at the Jets.
Let's say for one second they changed their mind due to the public outcry and TNSE decided on the Jets. That would mean they would have needed time to internally debate....they would have to inform the league of the move and the desire for the history of the team and retired numbers (this would be doable but might have some hair on it).....then they would need to convince any Thrashers Players to switch numbers in conflict with retired numbers unless they changed the policy....maybe a bit sensitive. Then they would need to possibly rebrand with new Jets logo....all printing on tickets and written material. Maybe a deal has to be struck with Manitoba lotteries on a repositioning of deal that may have been contingent on "Manitoba" being part of the name
All these issues and many more I haven't named could be a legit reason this is taking a while!
Peter I like your idea of the rollout concurrent with the 7th overall pick but I have one other idea
TNSE calls a press conference for Friday at noon eastern.....brown introduces Mark Chipman and Mark comes up to the microphone and says "I am here today to tell you that when we originally purchased the Atlanta thrashers we had planned to move forward in a new direction with a new name and had fully prepared for it. Due to the overwhelming outpouring of affection by our fans for the name "Jets" we decided to take time to reflect on this incredibly important decision. This is something we do not take lightly and we hear you. with that being said I would like to announce that we have decided to name our new NHL team the Winnipeg Jets (cue explosion of emotion and pandemonium)......due to the fact this direction was not decided on until last week we will be to going with the traditional sweater for this year and we will be running a contest over our first season for redesign and modernization of our Logo to be unveiled for the start of the 2012-13 season....once again we apologize for the delay and thank everyone for their patience on this highly sensitive and emotionally charged topic"
"we will open the floor now for question"
In my humble opinion this one simple move has little to no downside and a massive upside....they look smarter than ever for listening and adjusting the game plan
One mans opinion