The Oilers were worth more in 2012 than 14 other US NHL teams which included the Avalanche, Islanders and Lightning. That was with Yakupov. Not McDavid.
NHL Team Worth 2011-2012 | TheHockeyFanatic
Its pretty obvious what I am arguing. The Jets are going through a lean period like almost every Canadian city has before. Certainly Vancouver, Edmonton and Calgary all have. But did any of those fail ? How did it work out in the long run ?
And how has Arizona and Atlanta faired in the meantime ? Since you want to talk about big population centers.