…no? The franchise made no effort whatsoever to sell tickets for the first 8-9 years. Fans took up all the season ticket allocations, it all sold itself. After years of maximum price increases by the franchise, offering few incentives, and taking fan support for granted, they found themselves with empty seats amidst the end of a pandemic and a very tough economic situation. The 2023-2024 season was the worst possible environment to be trying to fill seats, and they are finally trying to fix their mistakes over the past 13 years. Inflation is easing, people are starting to spend again, and the franchise is actually trying to attract customers for the first time by giving good value to STHs, and by reaching out to businesses that they totally ignored before. Things will improve.
Anecdotally, my family had STs from day 1 until the pandemic, and walked away because the price increases made it untenable. It became very expensive to attend, but we couldn’t sell the tickets to the games we couldn’t attend because TNSE undercut our resale price with their own tickets, and there’s nothing we could do about that. It was cheaper to buy tickets as a walk-up, rather than buying for the whole season in 2019. We’re just starting to be interested in attending more games again as pricing becomes more realistic, and they put more effort into the experience.