Exactly, but Canadians have heard of the WJC, the Americans have not. I have lived in the US for my entire life (70 years) and 60 years in the Detroit area. Hockey knowledge in the US (especially Detroit) is limited to the NHL. The WJC is huge in Canada. There is a better chance to sell tickets to a meaningless in game in Windsor, than the US.
I thought about going to Ottawa this year, but the prices at the Senators rink are higher than I am willing to pay. The prices at the 67s arena are much lower, but I would want to see the US or Canada,
In Ottawa, the Semis and Final, as well as all of Canada's games will be near sell outs. At the second arena, they will be lucky to outdraw the 67s because of the prices.
We are on the same page, but having Windsor as the 2nd rink will outdraw any rink in the US, simply because Canadians are aware of the WJC.