Agree with the idea that the current BOG thinks in terms of growing the overall $$ of the game.
From the BOG standpoint:
1- The one major issue that the NHL has is that it is still "local money" driven. In other words, the national TV contracts bring in 600M a year (depending on CAD, I think, and even if I am wrong about that, it's still only 733M). But the total HRR is over 4B. That means that local revenue is 75% or of all revenue. That's the #1 reason that Arizona and other clubs struggle. Their markets don't keep up with the TOR, MTL and NY of the league. The first priority of the BOG (when they act collectively) should be to try to rectify that. As stated, Hamilton does little to nothing for that. QC does a little because of the French broadcasting, but it's still not much. On the other hand, the big increase will be if, and I mean IF, hockey can penetrate the US consciousness to the point where some Americans in every place are interested. That's how the national revenue will grow. For that reason, Phoenix still has a team. For that reason, Atlanta should NEVER be counted out, and for that reason, Houston is very attractive.
2- From the BOG standpoint, each individual owner is not worried about the other guy's bottom line. This is why OVG is on its own building a privately financed arena in Seattle. The entire BOG wants a team there, obviously, but the league isn't investing in the arena. The owners will be on their own. So, on an individual basis, I don't care if it's Houston, with 10M/yr losses or QC, which 5M/yr profits. That doesn't matter to me. So, to a certain extent, market strength is really NOT a factor. (Obviously, that has limits, but you get the idea).
3- If I am trying to promote the idea that I am an important league, it simply looks better to be in big American cities that much smaller Canadian ones.
So, it's not an Anti-Canada bias. It's where the money is for the present owners. And, unfortunately, Canada doesn't help them much (except the entrance fee). And, that comes from someone who thinks Centre Videotron should have 41 Nordiques games a year.