Utah Hockey Club trademark applications denied in search for permanent name (mod warning post 48)

[NVious]

Utah YNs (Yeti Nation)

 

[Nogatco Rd]

I can't see the reasoning where a professional hockey team could be "confused" with insulated beverage containers.

We live in a world where companies slap their brands on almost everything. I have an NHL team-branded cup in my kitchen, and I'm sure Yeti probably sells shirts and hoodies with their logo on the front. There is likely much more overlap in terms of branded paraphernalia than most would think

 

[WaitingForThatCab]

Utah Hockey Club is an entirely fine name for the team, they should just keep it going like that, tbh.

And if the trademark office says no, just *redacted* them.

 

[PenguinSuitedUp]

Utah Hockey Club is an entirely fine name for the team, they should just keep it going like that, tbh.

And if the trademark office says no, just *redacted* them.

It’s not even a name. It’s just them refusing to pick a name.

 

[daver]

It’s not even a name. It’s just them refusing to pick a name.

Do you really care if they lose out on the opportunity for people to pay half a pay cheque to buy a jersey?

 

[Evergreen]

As an IP attorney in the US, it's hilarious how many of you are commenting as if you have even the slightest grasp on trademark law or how the USPTO works. The YETI application was refused because the HC is seeking to register the mark for clothing and other merch-related items for which there are already registered YETI marks. It's not because the government thinks people would be confused between YETI being used for the provision of hockey exhibitions and YETI being used for coolers and insulated cups.

When the YETI name was first floated, there were several articles pointing out that it would be a difficult path to register the YETI mark because of the existing registrations, which the HC was aware of. The HC is free to try to negotiate consent or coexistence agreements with the owners of the existing YETI registrations (which I'm sure they have tried), but it appears those holders of the existing regs aren't willing to play ball (or puck). Trust me--both the NHL and the USPTO have very smart attorneys handling these matters.

 

[PenguinSuitedUp]

Do you really care if they lose out on the opportunity for people to pay half a pay cheque to buy a jersey?

Yes, I care about the sport I love, down to the uniform designs and branding of the league I watch.

 

[DEANYOUNGBLOOD17]

11 pages

Bettman was asked “ Are we any closer to choosing a name / moniker for the Utah hockey club?”

Bettman Replied…… “ Not Yetti”

 

[SUX2BU]

That unfortunately conflicts with Utah (the University).

the Stanley cup

 

[Llewzaher]

Heck the CFL at one time had two teams called the rough riders ..

How about. ..Utah Stealth .. Utah Tomahawks… Utah Vanguard .. Utah Americans
Utah Avengers.. Utah Rage … Utah Wasps
Utah Blaze… The Regulators…. The legends .. The Warriors …. Utah Hoarfrost

 

[DEANYOUNGBLOOD17]

Stick with Music themed!

Utah Jazz

Utah Rock
Utah Heavy Metal
Utah Rock and Rollers
Utah Symphony
Utah Country
Utah Blues ( opps trademark)
Utah Gots Talent
Utah Hip Hop
Utah Remix
Utah Producers
Utah Agents
Utah Gospel

 

[Llewzaher]

Stick with Music themed!

Utah Jazz

Utah Rock
Utah Heavy Metal
Utah Rock and Rollers
Utah Symphony
Utah Country
Utah Blues ( opps trademark)
Utah Gots Talent
Utah Hip Hop
Utah Remix
Utah Producers
Utah Agents
Utah Gospel

Utah Holy Rollers
Utah Idols

 

[DEANYOUNGBLOOD17]

Utah Holy Rollers
Utah Idols

Utah Tambourines
Utah Organs
Utah Symbols
Utah squeezebox
Utah High Rollers

 

[CHRDANHUTCH]

Because someone else suggested it first, and I replied to them saying "it sounds okay." You new here?

are u new... because Condors wasn't on the list of suggested names because it already exists and trademarked

 

[a mangy Meowth]

Utah Holy Rollers
Utah Idols

Utah Otamatones

 

[Dirty Old Man]

Stick with Music themed!

Utah Jazz

Utah Cool Jazz...

 

[westc2]

just keep utah hc. it's unique

It's unique until new expansion teams do the same thing. Can they trademark "hockey club"? I also think "soccer club" and/or "hockey club" should only be used when the team is owned by the city.

 

[CHRDANHUTCH]

It's unique until new expansion teams do the same thing. Can they trademark "hockey club"? I also think "soccer club" and/or "hockey club" should only be used when the team is owned by the city.

not from what I see and HC was temporary because of the late transfer of the franchise SC/HC aren't, and this case, not owned by the city.... hence why SLC isn't being used .... this isn't a true expansion franchise either.... it's a relocated franchise....

 

[Stlblue50]

I finally remembered where I saw the Yeti name very visable for a sports team. I knew there was a crossover since I saw this news but I couldn’t actually pin point where.

Austin’s MLS team is basically called the Yeti based on their jersey advertisement place/size without officially being called the Yeti

 

[CornKicker]

if new jersey can be the devils, id call them the Utah Gods

 

[Grate n Colorful Oz]

I was surprised to learn that Utah is or was the gayest city in America. I never would have guessed, I assumed it was and is San Fransico

 

[ijuka]

Utah Hockey Club is an entirely fine name for the team, they should just keep it going like that, tbh.

And if the trademark office says no, just *redacted* them.

Utah Hockey Club isn't even a name for a team? It's like Finland national team, or Canada national team, or whatever. Utah hockey club, New york hockey club, Florida hockey club, etc.

It would be a massive issue if you could trademark such a name.

 

[Juxta Position]

Heck the CFL at one time had two teams called the rough riders ..

How about. ..Utah Stealth .. Utah Tomahawks… Utah Vanguard .. Utah Americans
Utah Avengers.. Utah Rage … Utah Wasps
Utah Blaze… The Regulators…. The legends .. The Warriors …. Utah Hoarfrost

kinda true, but kinda not...

The Saskatchewan Roughriders and Ottawa Rough Riders technically had 2 distinct names, the space between "Rough" and "Riders" by Ottawa's team is what defined that.

 

[Dr Jan Itor]

96ers in honor of them becoming a state in 1896.

Can't say it's bad. 2 other iconic sports franchises have the same type of name.

 

[1989]

are u new... because Condors wasn't on the list of suggested names because it already exists and trademarked

So go tell the person who suggested it, because I didn't.
Never mind forums, are you new to conversations? I'm honoured to be your first one and practice makes perfect... go practice with someone else.

Utah Hockey Club isn't even a name for a team? It's like Finland national team, or Canada national team, or whatever. Utah hockey club, New york hockey club, Florida hockey club, etc.

It would be a massive issue if you could trademark such a name.

Lots of other sports have done it in their respective top-level leagues, however temporarily or permanently, especially in Europe. Think there's plenty of (place name) HC or FC. Washington Football Team existed for a season or two.