Utah Hockey Club trademark applications denied in search for permanent name (mod warning post 48)

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If it wasn't Yeti Coolers, it would have been the actual Yeti claiming likeness rights.
 
I still contend that if we wiped our memories, we'd think >50% of current team names are dumb if they came up for an expansion team today.

If they named themselves the Utah Cold, everybody here would go ballistic, but absolutely nobody bats an eye at the Miami Heat. Utah Blizzard(s) would be called a WNHL name, when it's no different than the Hurricanes or Lightning.

Yeti would be fine. Outlaws would be fine. Pretty much anything would end up fine.

Have you ever lived in Miami? The Heat is an appropriate name.
 
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Eventually there will be a documentary of the story and the drama of how Utah took years to come up with their hockey name.
 
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Utah HC simply neglected to include a crisp $10 bill with their mail-in application to the USPTO. They won't make that mistake next time. :facepalm:
 
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Agreed.

IMHO Utah is the 'BeeHive State'...Run with that...Call them the 'Utah Hive'...'Utah Sting'...'Utah Bees'...etc

I mean - it's on their state flag even...

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Utah Sting is actually a pretty decent name. They may even be able to squeeze a celebrity endorsement out of The Icon himself :sarcasm:

Sting-Baseball-Bat-Cropped.png
 
We have Penguins in Pittsburgh. At the zoo.


Utah Gold Yetis just doesn’t have the same ring to it.
They better bite the bullet and scrap the name and theme of Yeti. Not sure how much money was spent already but Yeti itself is already a tough sell, nothing like the Utah (Blank) Yeti(s) will sound awful.

They could give a middle finger to the Yeti company and become the Utah Coolers lol
 
Still stands. The Minnesota Cold would get absolutely torched if it happened today.
"Heat" kind of has a double meaning though, as in they "bring the heat". I guess cold could too, if you want opponents to fear frostbite or catching a cold
 
I'm not even sold on the name Yeti, but I think this is so stupid

Who's going to "confuse" a professional sports team with a cooler?

Nobody goes to a Denver Nuggets game and gets confused that it's not a McDonald's convention.
No one is struggling to differentiate the LA Galaxy from a Samsung Galaxy.

Hell, we have Jets-Jets, Rangers-Rangers, Kings-Kings, Panthers-Panthers, Giants-Giants, and Cardinals-Cardinals and we seem to get by fine




They cover completely different markets.

The funny part is those those two dual name teams played in the same city as their counterparts for decades. You had the NY Giants (Baseball) and NY Giants (Football) for years and then the St Louis Cardinals (NFL) and St Louis Cardinals (MLB) for many years as well. In both cases, the baseball team superseded the football.
 
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They can’t. Patent office denied it due to a high likelihood of confusion with the the Blizzard desserts from Dairy Queen.

This is hilarious. Who's going to confuse a hockey team with a dessert. This maybe would have made some sense if the team was owned by a competitor like Basking Robbins, McDonalds or Burger King, but they aren't.
 
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