Utah Hockey Club trademark applications denied in search for permanent name (mod warning post 48)

[Voight]

I'm not even sold on the name Yeti, but I think this is so stupid

Who's going to "confuse" a professional sports team with a cooler?

Nobody goes to a Denver Nuggets game and gets confused that it's not a McDonald's convention.
No one is struggling to differentiate the LA Galaxy from a Samsung Galaxy.

Hell, we have Jets-Jets, Rangers-Rangers, Kings-Kings, Panthers-Panthers, Giants-Giants, and Cardinals-Cardinals and we seem to get by fine




They cover completely different markets.

The funny part is those those two dual name teams played in the same city as their counterparts for decades. You had the NY Giants (Baseball) and NY Giants (Football) for years and then the St Louis Cardinals (NFL) and St Louis Cardinals (MLB) for many years as well. In both cases, the baseball team superseded the football.

 

[Dr Jan Itor]

"Heat" kind of has a double meaning though, as in they "bring the heat". I guess cold could too, if you want opponents to fear frostbite or catching a cold

That's seems extremely forced.

 

[BB79]

That's seems extremely forced.

Well, it beats Miami Manatees, Geckos or Flamingos I guess

 

[Voight]

They can’t. Patent office denied it due to a high likelihood of confusion with the the Blizzard desserts from Dairy Queen.

This is hilarious. Who's going to confuse a hockey team with a dessert. This maybe would have made some sense if the team was owned by a competitor like Basking Robbins, McDonalds or Burger King, but they aren't.

 

[Ratsreign]

Have you ever lived in Miami? The Heat is an appropriate name.

They really should be called The Humidity

 

[FerrisRox]

You’d think they could come up with something more local than Yetis.

Yes, because the area has such a proud history of sports teams with local ties, like the Utah Jazz celebrating the long and rich history of Jazz music in Salt Lake City.

 

[BTO]

The Utah Hockey Yetis

 

[PenguinSuitedUp]

They better bite the bullet and scrap the name and theme of Yeti. Not sure how much money was spent already but Yeti itself is already a tough sell, nothing like the Utah (Blank) Yeti(s) will sound awful.

They could give a middle finger to the Yeti company and become the Utah Coolers lol

I actually liked Utah Yeti, mostly because it was the best of a bunch of other terrible names.

But the worst would actually be Utah Hockey Club. Huge cop out. Pick a name and commit.

 

[Dipsy Doodle]

The Utah Salty Dogs

 

[Ratsreign]

They should use the Jazz name and the same color scheme.

Call them the Big Horns

 

[Whalers Fan]

The funny part is those those two dual name teams played in the same city as their counterparts for decades. You had the NY Giants (Baseball) and NY Giants (Football) for years and then the St Louis Cardinals (NFL) and St Louis Cardinals (MLB) for many years as well. In both cases, the baseball team superseded the football.

The Cardinals NFL team actually relocated from Chicago to St. Louis.

 

[Skidooboy]

I prefer UHC at this point.

Old school sounding, english footy vibes without being cheesy or overly contrived like say "Real Salt Lake" where the desperation to sound like an EU football team made zero sense...

UHC is a god name

 

[Diogenes92]

They shouldve just made a partnership and had the Yeti logo on their jerseys/helmets and sold their merch in the stadium, slapped the team logo on Yeti tumblers and had a Utah merch line. Wouldve been a perfect match.

 

[Lt Dan]

The Utah Hatus.
Never underestimate a palindrome

 

[CheckingLineCenter]

Mammoth is so much better anyway

 

[Ace Card Bedard]

Salt Lake City Lake Salt

 

[Jacob]

Yes, because the area has such a proud history of sports teams with local ties, like the Utah Jazz celebrating the long and rich history of Jazz music in Salt Lake City.

Well then call them the Utah Voodoo or the Utah Soul.