Utah Hockey Club trademark applications denied in search for permanent name (mod warning post 48)

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If it wasn't Yeti Coolers, it would have been the actual Yeti claiming likeness rights.
 
I still contend that if we wiped our memories, we'd think >50% of current team names are dumb if they came up for an expansion team today.

If they named themselves the Utah Cold, everybody here would go ballistic, but absolutely nobody bats an eye at the Miami Heat. Utah Blizzard(s) would be called a WNHL name, when it's no different than the Hurricanes or Lightning.

Yeti would be fine. Outlaws would be fine. Pretty much anything would end up fine.

Have you ever lived in Miami? The Heat is an appropriate name.
 
Eventually there will be a documentary of the story and the drama of how Utah took years to come up with their hockey name.
 
Agreed.

IMHO Utah is the 'BeeHive State'...Run with that...Call them the 'Utah Hive'...'Utah Sting'...'Utah Bees'...etc

I mean - it's on their state flag even...

View attachment 964933

Utah Sting is actually a pretty decent name. They may even be able to squeeze a celebrity endorsement out of The Icon himself :sarcasm:

Sting-Baseball-Bat-Cropped.png
 
We have Penguins in Pittsburgh. At the zoo.


Utah Gold Yetis just doesn’t have the same ring to it.
They better bite the bullet and scrap the name and theme of Yeti. Not sure how much money was spent already but Yeti itself is already a tough sell, nothing like the Utah (Blank) Yeti(s) will sound awful.

They could give a middle finger to the Yeti company and become the Utah Coolers lol
 

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