Kirk Van Houten
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- May 7, 2019
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NBA Opening Night games hit low opposite NLCS Game 7
The baseball competition was tougher than usual, but a nine-year low is surely not what was expected of NBA Opening Night.
www.sportsmediawatch.com
Wembanyama's debut big for ESPN, outdraws Opening Night games
Victor Wembanyama's first NBA game delivered in the ratings for ESPN, scoring a larger audience than both Opening Night games on TNT.
www.sportsmediawatch.com
Tuesday’s NBA Opening Night doubleheader on TNT averaged 2.78 million viewers, marking the least-watched Opening Night slate in nine years (2014: 2.36M) and second-least watched in 15 (2008: 2.58M). Viewership declined 16% from last year (3.30M). In particular, Lakers-Nuggets averaged 2.84 million viewers and Suns-Warriors 2.71 million, down 5 and 24 percent respectively from last year’s games (Sixers-Celtics: 2.98M; Lakers-Warriors: 3.55M).
Wednesday’s Mavericks-Spurs NBA regular season game, which marked the first game in the career of Spurs #1 pick Wembanyama, averaged a 1.7 rating and 2.99 million viewers on ESPN — the network’s most-watched Opening Week game since Rockets-Lakers in 2018, LeBron James’ first home game as a Laker (3.36M). Ratings were not immediately available. Viewership was slightly below LeBron James’ 2003 career debut against Sacramento, which also aired on ESPN on the opening Wednesday of the season (3.03M). Zion Williamson’s debut in January 2020 — which took place months into the season due to injury — averaged 2.36 million on ESPN. Neither of those figures include out-of-home viewing.