Jimmy Firecracker
Backcheck, Forecheck, Paycheque.
This league should be MUCH more worried about losing f***ing toronto.
Already the 15-25 age group don't really care at anywhere NEAR they did 10-20 years ago. Shit like this doesn't help. The league needs to get its shit together.
League has no foresight. Hockey is already too expensive and inaccessible to many families, losing out to the likes of soccer and basketball. Bettman treats Canada like it will be forever fine, but shit like this very obviously turns people off from the games top product and doesn't help "grow the game" in the slightest.