Maybe, but what makes a brand valuable? Winning championships, not being entertaining. We are becoming the Cleveland Browns of the NHL. A once great organization that has been reduced to a laughing stock.
The TML will make money regardless. The difference between great organization and us is that they win championships. How much is the Patriots organization worth now Vs what is was when it the laughing stock on the NFL. You change the culture and build the team right and you win. Yes I get that they had Brady but that what you need is a team and a leader. Matthews is no leader and we can’t build a team around him because he is a selfish player.