Yes, it sure looks contemporary NORTH AMERICAN observers in the early-mid 1980s (who wouldn't care a bit about the Soviet domestic league at all) tended to prefer Fetisov over Makarov, though I think that is at least partially because of style of play.
Yes Fetisov was clearly very highly valued by North American observers during his prime. It is however worth noting that Makarov also recieved his fair share of praise from North American observers as well. Some examples here below. The quote from Max McNab also suggests that you probably are correct about that style of play may have played a part in the equation.
Toronto Star (1971-2011); Jan 5, 1986;
pg. G1
"Hockey Hall of Famers Harry Howell and Gump Worsley, now NHL-scouts, were asked to name the one player who would be their choice if they could pick one man from the Central Red Army team. They replied in unison No. 24, Sergei Makarov. He controls the game."
Toronto Star (1971-2011); Sep 9, 1981;
pg. D2
"Here was the proposition: By a stroke of magic, NHL-clubs are permitted to sign members of the Soviet Union national team line-up. Whom would you take?
Given the situation in the NHL today, I imagine most of us would grab No. 2 (Vyacheslav Fetisov) on defence, says Max McNab general manager of the Washington Capitals. The way he moves the puck and sets up plays, he´s just what everybody is looking for.
But I think most of us agree No. 24 (Sergei Makarov), the young rightwinger, is their best player."
And here is some more praise for Makarov in contemporary NorthAmerican media. The ones doing the praising here being European observers though.
Toronto Star (1971-2011); Sep 1, 1981;
pg. M11
"European fans consider Soviets Sergei Makarov (24) worlds best hockey player."
"Only 5-foot-8 and 165 pounds, Makarov will seem out of place against giant defenders like Barry Beck and Larry Robinson. But he has uncanny mobility, in addition to sheer, dazzling speed. In Europe, he is considered the worlds greatest hockey player. They haven´t seen Wayne Gretzky, you know."
Toronto Star (1971-2011); Aug 15, 1987;
pg. D1 *
"Tommy Sandlin, Swedens coach, wishes NHL-regulations were in force during the Canada Cup. He likes the so-called Gretzky rule which means teams don´t play shorthanded when members of each side are penalized simultaneously. In international competition these coinciding minors must be served.
I understand the change was made because of what Wayne Gretzky was doing when he had extra room to play in, Sandlin says. But let me assure you Sergei Makarov and Vladimir Krutov of the Soviet Union are just as dangerous in these situations."
Additionally it is worth noting that Tarasov in 1989 said that Makarov was the best Russian player ever.
Doug Risebroughs recollection of what Tarasov said about Makarov during Calgarys Soviet tour in 1989.
Details are hazy, in part because of a language barrier, in part because this took place decades ago. And the pink vodka probably didn't help. But at one point, Risebrough remembers Tarasov weighing in on Makarov's place in Russian hockey history.
"He told us that Sergei was the best Russian player ever," Risebrough said. "A coach like that was looking purely at his ability and his ability to deliver."
Sergei Makarov was 'artistry' on ice
Some praise from Fetisov and Larionov in that same article.
"To me, when you play this kind of hockey for a long time, it's like Picasso. You're an artist, doing a masterpiece," Larionov said. "That's what it was like to play with this guy. You create something on the fly. Makarov was artistry. To play with him was amazing. Just amazing."
Fetisov about Makarov.
"He loved the game more than anybody. His background, where he came from, it showed how much he loved the game. I was so lucky to have a partner like Sergei throughout almost my whole career. I can only say thank you to him, his talent and his leadership."
What stands out to Larionov and Fetisov years later is that, in the middle of such an intense physical experience, Makarov added workouts. He was up earlier than anyone, playing tennis at 5 a.m.
"For one reason -- to be ahead of everybody," Fetisov said.
If they had a slight break during the day, he was on the grass playing soccer.
"He wants to be the best there, too," Larionov said. "It was in his blood to be the best guy. That's the guy. Get up, doesn't matter what, he wants to be the best. He wants to be on top of every sport. That's what Sergei Makarov was all about."