Ticket/Attendance Discussion: The Sequel

castle

Registered User
Dec 2, 2011
2,332
1,055
Australia
Our Monday, I assume your Tuesday!

Nonetheless, think there may be a few more in the house for that reason, but the Rangers are an Original 6 team so should bring a few others out of the woodwork as well...
Oh yeah. I usually try to figure out the days and get them straight but i goofed.
 

Slimy Sculpin

Registered User
Dec 29, 2013
1,645
2,569
The weather talking heads are calling for ~5 cm of snow in The Peg today so that will keep the crowd down, unfortunately.
 

WpgSteve

Registered User
Nov 5, 2018
549
1,221
Despite the soft attendance, I think that Winnipeggers have a lot of pride in having an NHL team. I would run a marketing campaign that caters to that. I like to think that was the idea behind the "Forever Winnipeg" campaign, but the negative imagery around the team leaving turned people off.

I would run a new campaign focused around thanking current season ticket holders. It would emphasize that season ticket holders are the backbone of the team. That way people will feel good buying season tickets even if it does not make financial sense to do so right now.

TNSE needs to shift its corporate culture to make season ticket holders feel like royalty. You can't please everyone, but you can gloss over unhappiness with corporate policies with the right attitude. TNSE should have special events for season ticket holders that make them feel valued and part of something special. A big soiree with the season tickets holders, ownership, management and the players seems like a neat idea.

TNSE should focus on trying to win over businesses season ticket holders. Use soft attendance to comp tickets and offer incentives to new season ticket holders. Have ticket features or promotions that make a business case for season tickets. Examples include tying them together with advertising and offering printed tickets that can be more easily given away.

TNSE should also focus on past season ticket holders. It is clear that there any many former season tickets holders that still love the team, but feel alienated by TNSE. Any overture whatsoever to fence mending could go a long way.

I would run an aggressive season ticket campaign until all season tickets are sold and there is a waitlist. TNSE should make its goal clear and post regular updates. Once tickets start selling, it could start snowballing where more businesses and individuals want to get on board. Even if TNSE has to discount tickets a bit for larger commitments, rebuilding the base and recreating energy around the team will pay dividends in the long term.

Just my $0.02.
 

nobody imp0rtant

Registered pessimist
May 23, 2018
10,973
18,346
I would run a new campaign focused around thanking current season ticket holders. It would emphasize that season ticket holders are the backbone of the team. That way people will feel good buying season tickets even if it does not make financial sense to do so right now.
If it doesn't make financial sense, you shouldn't buy season tickets for any reason but especially if you're only doing it because you got the warm fuzzies from an attaboy directed your way. :laugh:
 

ps241

The Ballad of Ville Bobby
Sponsor
Mar 10, 2010
35,683
34,383
Despite the soft attendance, I think that Winnipeggers have a lot of pride in having an NHL team. I would run a marketing campaign that caters to that. I like to think that was the idea behind the "Forever Winnipeg" campaign, but the negative imagery around the team leaving turned people off.

I would run a new campaign focused around thanking current season ticket holders. It would emphasize that season ticket holders are the backbone of the team. That way people will feel good buying season tickets even if it does not make financial sense to do so right now.

TNSE needs to shift its corporate culture to make season ticket holders feel like royalty. You can't please everyone, but you can gloss over unhappiness with corporate policies with the right attitude. TNSE should have special events for season ticket holders that make them feel valued and part of something special. A big soiree with the season tickets holders, ownership, management and the players seems like a neat idea.

TNSE should focus on trying to win over businesses season ticket holders. Use soft attendance to comp tickets and offer incentives to new season ticket holders. Have ticket features or promotions that make a business case for season tickets. Examples include tying them together with advertising and offering printed tickets that can be more easily given away.

TNSE should also focus on past season ticket holders. It is clear that there any many former season tickets holders that still love the team, but feel alienated by TNSE. Any overture whatsoever to fence mending could go a long way.

I would run an aggressive season ticket campaign until all season tickets are sold and there is a waitlist. TNSE should make its goal clear and post regular updates. Once tickets start selling, it could start snowballing where more businesses and individuals want to get on board. Even if TNSE has to discount tickets a bit for larger commitments, rebuilding the base and recreating energy around the team will pay dividends in the long term.

Just my $0.02.

I don’t think I fully agree with @nobody imp0rtant. Never underestimate the ego of a business owner (my tribe).

I think you might be onto something here.
 

JetsFan815

Replacement Level Poster
Jan 16, 2012
19,783
26,031


To be honest on tv, it did not look like there were 4000 empty seats tonight either. They wouldn't lie about these counts, would they?
 

jetsv2

Registered User
Jan 13, 2013
2,540
4,648


To be honest on tv, it did not look like there were 4000 empty seats tonight either. They wouldn't lie about these counts, would they?

A lot of the empty seats are in the 300 level which you don't really see on tv.
 

nobody imp0rtant

Registered pessimist
May 23, 2018
10,973
18,346
I think @macmaroon should add predicted attendance for the home games in the game prediction threads. Closest to the actual attendance without going over gets a bonus point. :laugh:

I'll go with 11,599.

Granted, we didn't get a lot of entrants but...

I win! I win! I win!

celebration-dance.gif
 
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blueandgoldguy

Registered User
Oct 8, 2010
5,443
2,788
Greg's River Heights


To be honest on tv, it did not look like there were 4000 empty seats tonight either. They wouldn't lie about these counts, would they?

Again, it's ticketmaster not showing all the actual available blue dots/unsold seats that are available. There might only be 1000 or 1500 blue dots showing on ticketmaster leading up to the game, but the reality is there are closer to 3-4000 seats unsold. I suspect ticketmaster at the behest of True North possibly is doing this to create a sense of limited supply.
 
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jetsv2

Registered User
Jan 13, 2013
2,540
4,648
Is it butts in seats or tickets sold?
NHL attendance is always reported as tickets sold/distributed, never as butts in seats.

Again, it's ticketmaster not showing all the actual available blue dots/unsold seats that are available. There might only be 1000 or 1500 blue dots showing on ticketmaster leading up to the game, but the reality is there are closer to 3-4000 seats unsold. I suspect ticketmaster at the behest of True North possibly is doing this to create a sense of limited supply.
Creating a false sense of scarcity is exactly why they do it. If you think there are less seats available you are less likely to wait until a later date to buy. They are trying to create a fear of missing out.
 

jetsmooseice

Up Yours Robison
Feb 20, 2020
2,010
2,590
Again, it's ticketmaster not showing all the actual available blue dots/unsold seats that are available. There might only be 1000 or 1500 blue dots showing on ticketmaster leading up to the game, but the reality is there are closer to 3-4000 seats unsold. I suspect ticketmaster at the behest of True North possibly is doing this to create a sense of limited supply.

100% this. Teams with poor attendance do it all the time. I recall when Ticketmaster first rolled out the 'select your own seat' blue dot maps people would have a good laugh at Florida, Atlanta, Phoenix, etc. where you'd see many sections that were almost totally empty. Eventually Ticketmaster wised up and realized it wasn't good for business to be so transparent. So now there is a smattering of tickets available.

Another good example of this is the Toronto Argonauts, their stadium is seldom ever more than half full for games, but if you look at Ticketmaster you'll never see more than a few hundred blue dots at most.
 

CorgisPer60

Barking at the net
Apr 15, 2012
21,713
11,540
Please Understand
One thing kind of lost in the shuffle is the Rangers are an original 6 team. They usually have fairly good representation for fans at the game. They didn't do much to boost the attendance numbers.
 
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Gm0ney

Unicorns salient
Oct 12, 2011
15,289
15,524
Winnipeg
NHL attendance is always reported as tickets sold/distributed, never as butts in seats.


Creating a false sense of scarcity is exactly why they do it. If you think there are less seats available you are less likely to wait until a later date to buy. They are trying to create a fear of missing out.
I don't know if it's FOMO that they're trying to trigger. Maybe more a sense for prospective buyers that the arena won't be a ghost town?
 

cheswick

Non-registered User
Mar 17, 2010
6,786
1,131
South Kildonan


To be honest on tv, it did not look like there were 4000 empty seats tonight either. They wouldn't lie about these counts, would they?


You can use:
document.querySelectorAll(".is-available").length;

in your browsers console to see exactly how many seats are available on ticketmaster.

For example the next home game vs Nashville is showing 2508 available. Thats both resale and original. Definitely doesn't jive with announced attendance figures.

Leafs game is showing 1735 available and habs 1872 as a comparison.
 
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