Reading about the Gruden leaked emails and came across this excerpt about JayZ's affiliation w/ the NFL
The October 2021 leaks of Jon Gruden's toxic emails triggered a series of events that forced Dan Snyder to sell the Commanders. Sources interviewed by ESPN connect the leaks to Snyder, but they also say a larger cast of people might have been involved.
www.espn.com
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LONG BEFORE ANY leaked emails, the NFL enlisted Jay-Z's entertainment company, Roc Nation, to help solve a big problem. The league in 2018 remained on defense from the fallout of then-President Donald Trump targeting the NFL over former 49ers quarterback Colin Kaepernick and a small group of players kneeling in protest during the national anthem. The silent protest of police brutality and the political reaction to it contributed to eroding TV ratings and strained relationships with sponsors. Goodell had lengthy discussions with various groups of players about systemic racism and social justice, but the NFL was now struggling to find ways to be proactive. New England Patriots owner Robert Kraft, among other owners, thought the league needed outside help. Kraft consulted Jay-Z, who had called out the NFL after ESPN reported that then-Texans owner Bob McNair had said of players in a closed-door meeting: "We can't have the inmates running the prison."
According to sources, Kraft told Jay-Z, "The NFL isn't picking up on these social issues. We need your help."
Kraft connected Jay-Z and Roc Nation to Goodell. Soon, sources told ESPN, the league partnered with Roc Nation in a $25 million, five-year deal to reshape the Super Bowl halftime show, produce music tied to the season, amplify the league's social justice agenda and, perhaps most importantly, move beyond the controversy around teams' unwillingness to sign Kaepernick. At an August 2019 news conference at NFL headquarters announcing Roc Nation's partnership with the league, Jay-Z told reporters, with Goodell sitting nearby, "I think we've moved past kneeling."
Top league executives and at least a few owners believe the alliance has worked, beyond the more than $250 million the league has raised to commit toward social justice causes. Executives believe that Roc Nation has raised the bar with Super Bowl halftime shows the past few years. The affiliation with Jay-Z has helped the NFL improve its image on race with fans, according to an executive outside the NFL with knowledge of the league's internal data.
The partnership also gave Perez, the Roc Nation CEO, an open door to the league office. Perez had overcome a criminal past to build a reputation as one of entertainment's most powerful executives. In 1994, she had been arrested for conspiracy to distribute cocaine, later working as a DEA informant and serving nine months in prison for a probation violation. She was among the dozens of convicted felons Trump pardoned a day before he left office.
Some in the league office believed Roc Nation had essentially appointed itself as the league's marketing arm. And some league officials believed Roc Nation employees treated NFL staff dismissively, angering those who sincerely wanted to help find solutions to the league's social justice problem.
Goodell refused to back his staff when tension arose between the league and Roc Nation in 2020, instead telling his charges to just work it out. Roc Nation owned all the leverage. The NFL couldn't afford to suffer a fallout with Jay-Z, not after the Kaepernick controversy, and not after how much it had publicized their partnership. Plus, Goodell seemed to appreciate and trust Perez, inviting her to key meetings, an action that mystified some owners and executives. "The NFL became afraid of Roc," said a former NFL official, who adds that the partnership has been "a mess."
Roc Nation CEO Desiree Perez, left, enjoyed an open door to the league office and also became a trusted confidant to Dan and Tanya Snyder, sources told ESPN. Johnny Nunez/WireImage
Perez became a trusted confidant to Dan and Tanya Snyder and, according to a letter from a team lawyer to ESPN last December, sits on the board of the Commanders. Jason Wright, the first Black team president in NFL history for Washington in 2020, hired Greg Resh, a former Roc Nation chief financial officer, to be his CFO and, eventually, chief operating officer. Roc Nation and Snyder are both clients of Reed Smith, a firm with a reputation for taking an aggressive approach on behalf of famous clients. Previously, Perez and Reed Smith were allegedly involved in leaking documents to reporters and putting private investigators on now-MLB commissioner Rob Manfred to help Rodriguez's lawsuit against Major League Baseball.
Reed Smith's brass-knuckles reputation appealed to Dan Snyder, who in the fall of 2021 was impatient to return to his team.