That is what people are missing with this "what's the big deal about snap counts?"
You are tipping the defense that it's a run if Pickens comes out. You are taking a threat of a pass out when Pickens goes to the sidelines. You are limiting yourself when Pickens is on the bench.
Again if we had another WR who was worth a damn, you would not hear a peep from me. I'm more of a spread the wealth guy. But we have no wealth/depth here.
Can't believe this is such a difficult concept for some. As an OC, you should always be "threatening" the defense.