That interview is depressing. The culture starts from the top. If he wants to establish a winning culture, he needs to demand that from himself, his coaches, and on down to his players. But it's obvious he doesn't know what he's doing and is happy to be a passenger and let someone else install a winning culture.
And what is this winning culture bs anyway? Scoreboard! He's built a losing culture. A culture in which his top culture piece, with his make-believe NMC, literally says, "Well, no one is happy."
Actually, it's borderline delusional. Trotz is up in his box, eating his hot dog, and reading those cartoon clouds above his players' heads to see if they "really want to win." His "culture" focus is spillover coach speak on who's putting together a few good shifts in a row and if the guys get along in the locker room. Let's keep chopping wood boys! What are your feelings? How are those advanced stats trending? A slight uptick in a few of them the last 3 games? Great. He's doing that instead of his job which is doing GM sh1t, like assembling a balanced roster, trying to move out deadwood contracts, get his younger guys on the ice to give them proper evaluations so he can make proper decisions about contracts/trades/drafting, evaluating whether his coaches are actually winning coaches and make players better and help them reach their potential. All that hockey ops stuff beyond filling out the lineup card before a game.