I would reckon that if the team thought they could get more revenue by raising ticket prices they would have already done so. I don’t think there are teams that think, well we had nice low prices for our fans but now we are forced to charge more because our costs are higher. Seems we saw from that playoff game 2,000 short of a sellout that doing so might lead to less revenues not more.
But since the pandemic, the world has gone through a huge price reset everywhere. Seeing the Sens, plus arena, plus rights to primo land for development, possibly selling for $1 bil, likely means that the next NHL team to sell will be even more. I would guess that when the next Forbes valuations come out, Sens will still be in the lower half of the league.